Regional Digital Range Specialist Retail IKEA RSO Jebel Ali

Job Requisition ID: 174483

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:

• The Digital Range Specialist plays a crucial role in leading and managing the online product experience, focusing on availability, visibility, and conversion of IKEAs online range. This role requires a strong analytical approach to customer behavior, contributing to a seamless customer journey. Success in this position involves optimizing digital sales processes and working collaboratively with various stakeholders, including sales, marketing, and logistics teams, to ensure the IKEA online range meets customer needs effectively. The role also includes defining sales forecasts, optimizing range sales, and contributing to marketing content that enhances product discoverability. As part of the retail division, this position supports strategic commercial ambitions, customer satisfaction initiatives, and the achievement of digital sales targets.
  
  

What You Will Do:

General

• Take the lead on enhancing the online product experience to ensure optimal availability, visibility, and conversion of the IKEA online range.
• Analyze online shopping behavior and implement actions to create a seamless customer journey.
• Contribute to the briefing process and secure the availability of the online offer to enhance digital sales and commercial activities.
• Collaborate with Sales Leaders to optimize the range offer and work proactively towards stakeholders to ensure accurate fulfillment and forecasting at the product level.
• Manage range changes on all digital channels and ensure the agreed range is visible and buyable according to business rules.
• Prepare sales and activity forecasts within the range scope and optimize the sales and margin of the range while following up on fulfillment goals.
• Simplify the digital buying process based on online shopping trends, buying behaviors, and customer feedback.
• Contribute recommendations for marketing campaigns content and support SEO and SEM through collaboration with marketing and digital teams.
• Analyze website and product sales data to understand customer preferences and identify improvement areas in the online product range.
• Align with global teams on business priorities and technical developments to support online promotions and commercial strategies.
  
  

Required Skills To Be Successful:

• Strong specialist knowledge in digital product range management.
• Ability to inspire people and organizations to achieve extraordinary results in a fast-paced environment.
• Excellent communication, negotiation, and influence skills.
• Proficiency in analytics and evolving product strategies based on industry trends.
  
  

What Qualifies You For The Role:

• High School Credential.
• Minimum of 5 years of extensive experience in managing the IKEA range, with a strong understanding of making commercial decisions based on market knowledge.
• Proven experience in digital business and sell steering within an omni-channel environment.
• Solid knowledge in analytics, product strategy evolution based on sales data, and understanding digital processes that support business development.
• Skilled in stakeholder and change management with strong relationship and networking capabilities.
  
  

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

About Al-Futtaim IKEA

GROWING TOGETHER...

We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.

Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

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