Regional CABM Lead And Client Engagement ME

Job Summary

The role of Investor Relations & Client Content in the Middle East will drive impact in three core areas: Brand and Marketing, Client Engagement, Venture Marketing

Strategy

Brand and marketing

Deepen SCV’s strategic positioning across the region, deeper collaboration with the Bank, extend thought leadership into KSA, Africa through focused brand partnerships, digital assets, and ecosystem engagement.

• Brand building: sustain “always on” Middle East (ME) presence, strengthen brand partnerships and target events in new markets to drive credibility.
• Public Relations (PR) and profiling: drive thought leadership and identify win-win partnerships that can amplify SC Ventures.
• Lead on roadshows, events and drive collaboration between Bank and SC Ventures
• Digital assets: consolidate and lead the digital assets narrative from SC Ventures
• Identify cross portfolio collaboration opportunities between platform and ventures
• Ownership for all ME PR & Comms activation – including articles, interviews, newsletter etc – in alignment with central SCV Brand and Marcomms team
• Support updates for global SCV events and content calendar
• Ownership for all ME Events activation
  
  

Client engagement

Convert visibility into commercial outcomes. Target SC bank clients and external prominent players across industries

• Support pitches for strategic proposals in the Middle East in collaboration with Middle East lead & global client engagement team.
• Bring creation circle to the Middle East - explore co-creation events with key clients, tackle challenges, secure joint ventures
• Pipeline management – disciplined and structured follow up, relationship nurturing.
  
  

Key Responsibilities

Ventures marketing

Provide support for ventures and their marketing strategy

• New ventures – go to market strategy, first 12 months marketing support until venture can afford in-house capacity and resources
• Existing ventures – conduct deep dives with existing me ventures, identify gaps, optimize messaging/sales and potential synergies with SC Ventures
• Build the marketing strategy and initiatives for Ventures, from incubation phase through to commercialization, with consulting and providing guidance on appropriate marketing plans for each stage (e.g., agency recommendations, reviewing brand strategy etc.)
  
  

Business

• Partnership with Venture Leads/Founders in building comprehensive marketing plans – for both launch and ongoing marketing; inclusive of brand building, campaign execution and customer acquisition/sales plans
• Aligning with cross-functional stakeholders, ensuring Ventures brand strategy and name development align with the group’s corporate & brand & marketing strategy
  
  

Processes

• Manages Ventures Marketing, ensuring regular updates are provided to key SCV teams on progress related to venture marketing plans, highlighting early any risks and opportunities
  
  

People & Talent

• Key consult to Ventures in building their marketing structure and teams, working with Venture Leads on defining talents required in their marketing teams, to build and recruit high performing marketing talents for them.
• Reinforce a culture of continuous learning and development within the Marcomm workstream
• Support an open environment to stimulate creativity and develop innovative solution to support SC Venture’s aspiration.
• Lead through example and build the appropriate culture and values.
• Maintain an appropriate tone in collaboration with SC Ventures and group partners.
  
  

Risk Management

• Continuously evaluate agency roster to ensure that right agencies are onboarded to partner ventures while accommodating within their budget requirements
  
  

Governance

• Ensure compliance with all SCB and venture governance frameworks where there are direct touch points with them or any subsequent downstream influence from the venture team.
• Manage the team within budgetary constraints, seeking operational efficiencies
  
  

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  
  

Key stakeholders

• SCV OM
• ME Geo
• SC Ventures Functional Team Members
• CABM
• CCIB Marketing
• CPBB Marketing
  
  

Other Responsibilities

• Embed Here for good and Group’s brand and values in SC Ventures; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
  
  

Skills And Experience

• CABM – Key Performance Indicators (KPI)
• CABM – Brand Management
• CABM – Marketing Strategy & Positioning
• CABM – Planning : Tactical & Strategic
• CABM – Marketing Channels
• CABM – Consulting
  
  

Qualifications

Education Degree Qualified

About Standard Chartered

Were an international bank, nimble enough to act, big enough for impact. For more than 170 years, weve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If youre looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we cant wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, youll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  
  

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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