Public Relations Officer (225-703)

A Public Relations Officer (PRO) plays a pivotal role in establishing and maintaining a positive image for an organization or individual. In this fast-paced and dynamic role, the PRO develops effective communication strategies to convey the organization’s message to the public, stakeholders, and the media. They are responsible for crafting press releases, organizing events, and ensuring consistent messaging across all media outlets. Public Relations Officers liaise with journalists, coordinate interviews, and handle inquiries from the public. A successful PRO must have excellent communication skills, be adaptable to change, and be able to work under pressure to meet deadlines and maintain the organization’s reputable standing in the community.

Responsibilities

• Develop and implement effective public relations strategies and campaigns.
• Write and distribute press releases to targeted media outlets.
• Liaise with and answer inquiries from media, individuals, and other organizations.
• Coordinate and manage media interviews and press conferences.
• Maintain and update information on the organization’s website and social media platforms.
• Organize promotional events such as press tours, open days, exhibitions, and conferences.
• Monitor and analyze media coverage of the organization or client.
• Prepare and manage internal communication promoting organizational policies and growth.
• Ensure that communication outputs are of a high standard, respond to the needs of the target audience, and are delivered within the allocated budget and timelines.
• Foster strong relationships with media outlets and key stakeholders to maintain a positive and respected image of the company.
• Collaborate with marketing and advertising teams to ensure cohesive messaging and branding.
• Respond promptly to public relations issues and emergencies, crafting measured responses efficiently.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Proven experience as a Public Relations Officer or similar role.
• Exceptional writing and editing skills, with attention to detail.
• Strong communication and presentation skills to various audiences.
• Ability to maintain positive relationships with a diverse range of media contacts.
• Good organizational and planning skills, able to manage multiple projects simultaneously.
• Proficiency in MS Office and familiarity with social media platforms and monitoring tools.