Public Relations Officer (225-1013)

The Public Relations Officer (PRO) plays a pivotal role in managing the organization's reputation and promoting positive messaging to various audiences. As a spokesperson or media liaison, the PRO is responsible for crafting compelling narratives that align with the company's strategic goals and values. They develop comprehensive communication strategies to build public confidence and ensure consistent media representation. By maintaining robust relationships with media outlets, stakeholders, and the public, the PRO fosters open communications and handles media inquiries effectively. The ideal candidate should possess excellent verbal and written communication skills, creativity, crisis management abilities, and an adept understanding of media dynamics and public interest. By engaging audiences with strategic content and maintaining transparency, the PRO significantly contributes to strengthening the brand's presence and credibility in the marketplace.

Responsibilities

• Develop and implement comprehensive public relations strategies to enhance company image.
• Act as the primary liaison between the company and the media outlets.
• Draft, edit, and distribute press releases, speeches, and other PR materials.
• Organize and promote company events and press conferences to increase exposure.
• Monitor media coverage and develop responses to any negative publicity.
• Collaborate with marketing and executive teams to ensure consistent communication.
• Build and maintain strong relationships with stakeholders and media personnel.
• Conduct media training for company spokespersons to prepare for public speaking.
• Design digital campaigns to engage public audiences through social media.
• Conduct market research and analysis to gauge public sentiment and responses.
• Handle crisis communications with strategic planning and timely interventions.
• Prepare and present reports reflecting public relations outcomes and impacts.

Requirements

• Bachelor’s degree in Public Relations, Communications, or a relevant field required.
• Proven experience as a Public Relations Officer or similar role for at least three years.
• Exceptional writing, communication, and presentation skills are mandatory.
• Strong understanding of social media dynamics and public online engagement strategies.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Experience in crisis management and crafting strategic responses to public scrutiny.
• Strong interpersonal skills with the ability to build and maintain media relationships.