Public Relations Officer 14N25

A Public Relations Officer plays a crucial role in managing and improving the public image and community outreach of an organization. This position requires someone who is both creative and strategic, with the ability to craft powerful narratives that can shape public perception positively. As a Public Relations Officer, you will be responsible for planning and implementing communication strategies, managing media relations, and coordinating community engagement activities. You will also be the point of contact for media inquiries and will be responsible for preparing press releases, speeches, and promotional materials. This position is essential for building trust and a favorable brand reputation with customers, stakeholders, and the general public.

Responsibilities

• Develop and implement effective public relations strategies to enhance brand image.
• Write and distribute press releases, speeches, and promotional materials regularly.
• Build and maintain relationships with journalists, media contacts, and influencers.
• Coordinate and oversee social media communication and online presence for the organization.
• Organize promotional events and press conferences to convey the organization’s messages.
• Monitor media coverage and report back to management on public perception and trends.
• Collaborate with marketing and communications teams to ensure consistent messaging.
• Handle crisis management by preparing and delivering timely responses to emergencies.
• Manage and update media contact lists and distribution databases systematically.
• Analyze public relations outcomes and prepare performance reports for stakeholders.
• Advise senior management on communication issues and public relations strategies.
• Participate in market research activities to identify public interests and concerns.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Proven experience in a public relations or communications role, preferably 3+ years.
• Outstanding written and verbal communication skills are essential for this role.
• Exceptional interpersonal skills to build and maintain strong media relationships.
• Solid understanding of social media platforms and online communication strategies.
• Ability to work effectively under pressure and manage multiple tasks simultaneously.
• Proficient in using communication tools and media monitoring software applications.