Public Relations Officer 13J25

The role of a Public Relations Officer is integral in maintaining and enhancing the positive image of organizations across various media platforms. As a PR Officer, you will be responsible for crafting and disseminating press releases, organizing events, facilitating communication internally and externally, and managing social media content to build and promote the organization’s brand. Success in this role requires creativity, excellent communication skills, and a thorough understanding of media relations. The ideal candidate must stay informed about industry trends and be capable of quickly adapting to changing priorities. With a focus on increasing public awareness and fostering goodwill, you will play a strategic role in advancing the company's public image and stakeholder relationships.

Responsibilities

• Develop and implement effective public relations strategies and media campaigns.
• Write engaging press releases, feature articles, and media kits for distribution.
• Manage social media presence to optimize brand voice and audience engagement.
• Coordinate and organize promotional events, press conferences, and media tours.
• Monitor media coverage and report on public perception of the organization.
• Build and maintain strong relationships with journalists, bloggers, and influencers.
• Provide media training to senior management and spokespersons if necessary.
• Collaborate with marketing teams to develop integrated communication strategies.
• Research industry trends to advise the organization on communication opportunities.
• Prepare speeches, presentations, and talking points for public appearances and meetings.
• Handle crisis communication and manage negative publicity situations effectively.
• Measure and evaluate the effectiveness of public relation initiatives and campaigns.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of three years of experience in public relations or a similar role.
• Excellent written and verbal communication skills with attention to detail.
• Proficiency in using social media platforms and media monitoring tools.
• Strong organizational, project management, and multitasking skills are essential.
• Ability to develop creative and strategic public relations solutions and campaigns.
• Experience in crisis management and handling sensitive information professionally.
• Proactive mindset with a track record of building and maintaining media relationships.
• Ability to work both independently and collaboratively in a fast-paced environment.