Product Marketing Manager

As a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive the success of our products in the market. Your responsibilities will include conducting market research to identify customer needs, analyzing competition, and positioning our products effectively. You will collaborate with cross-functional teams such as product development, sales, and advertising to ensure cohesive messaging and go-to-market strategies. Additionally, you will create and implement marketing campaigns, oversee product launches, and track performance metrics to optimize marketing efforts. The ideal candidate will have a strong blend of marketing skills, product knowledge, and strategic thinking to drive product success and achieve business objectives.

Responsibilities

• Develop and execute product marketing strategies to drive awareness, adoption, and sales of products.
• Collaborate with cross-functional teams including product management, sales, and marketing to ensure alignment on product positioning and messaging.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Create marketing collateral such as product datasheets, presentations, and case studies to support sales efforts.
• Manage product launches including creating launch plans, coordinating cross-functional teams, and measuring success.
• Analyze product performance metrics and customer feedback to iterate on marketing strategies.
• Develop pricing strategies and promotional campaigns to drive product revenue and profitability.
• Lead go-to-market activities for new product features and updates.
• Engage with customers through events, webinars, and other marketing initiatives to gather feedback and drive product advocacy.
• Stay up-to-date on industry trends and best practices in product marketing to continuously improve marketing strategies.