Product Marketing Manager (225-629)

The Product Marketing Manager is a key role responsible for developing and executing marketing strategies to promote products and ensure they meet customer needs. This position involves working closely with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with business goals. The Product Marketing Manager is pivotal in defining the market positioning, messaging, and communication of the product, while also driving demand and engagement. They play a vital role in understanding market trends, competitor activities, and customer feedback to shape the product's future and ensure its success in the market. An ideal candidate for this role possesses strong analytical skills, creativity, and excellent communication abilities.

Responsibilities

• Develop and implement comprehensive product marketing strategies to meet objectives.
• Create compelling marketing messages and value propositions for product promotion.
• Conduct detailed market research and competitor analysis to inform product positioning.
• Collaborate with product development teams to ensure alignment on marketing strategies.
• Coordinate with sales teams to design and implement effective sales enablement tools.
• Monitor and analyze market trends to adjust marketing strategies accordingly.
• Manage budget allocations and ensure cost-effectiveness in marketing activities.
• Develop go-to-market plans and oversee product launches and promotions.
• Engage with customers to gather feedback and insights for product improvement.
• Create and deliver high-quality presentations and marketing materials to stakeholders.
• Analyze performance metrics and report on the effectiveness of marketing campaigns.
• Foster relationships with key partners and influencers in the industry.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline is required.
• Minimum of 5 years of experience in product marketing or a similar role.
• Strong understanding of marketing strategies and market analysis techniques.
• Excellent verbal and written communication skills are essential.
• Proven project management skills and the ability to handle multiple projects.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Strong analytical skills with the capability to interpret complex data sets.