Product Marketing Manager (225-623)

The Product Marketing Manager plays a pivotal role in the success of a company's products. This position involves crafting strategic marketing plans, executing product launches, and understanding customer behavior to drive product adoption and market competitiveness. The Product Marketing Manager works closely with cross-functional teams like product development, sales, and customer success to ensure that the product resonates with the target market. Tasked with understanding market trends and customer insights, the Product Marketing Manager will develop compelling messaging and positioning to communicate the value of the product effectively. This role requires a blend of creativity, analytical skills, and strategic thinking to not only capture the attention of existing and potential customers but also to influence product strategy and execution.

Responsibilities

• Develop and execute comprehensive marketing strategies to effectively launch new products.
• Collaborate with product development teams to align on product features and roadmaps.
• Conduct market research to identify customer needs and market trends.
• Create messaging and positioning that differentiates the product in the market.
• Work with sales teams to develop sales enablement tools and training materials.
• Develop and oversee a go-to-market plan to maximize product reach.
• Analyze product performance metrics to make data-driven marketing decisions.
• Manage budget allocation for product marketing activities and campaigns.
• Coordinate with PR and comms teams to enhance product visibility and brand awareness.
• Engage with customers and gather feedback to inform product improvements and marketing strategies.
• Monitor competitors and industry trends to proactively adjust marketing tactics.
• Present findings and strategic recommendations to executive leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years experience in product marketing or a related role.
• Proven track record of successful product launches and marketing campaigns.
• Strong understanding of marketing principles including segmentation, targeting, and positioning.
• Excellent analytical skills with the ability to interpret data and trends.
• Strong communication and presentation skills with the ability to influence stakeholders.
• Experience working with cross-functional teams in a collaborative environment.