Product Marketing Manager 06J26

The Product Marketing Manager (06J26) plays a critical role at the intersection of product development, sales, and marketing. This position demands a strategic yet creative individual who can effectively communicate the value proposition of our products to the market and manage marketing initiatives that drive product demand and increase brand awareness. As a Product Marketing Manager, you will collaborate with cross-functional teams to develop product positioning, launch plans, and marketing strategies that resonate with our target audience. You will analyze market trends, customer insights, and sales data to inform product strategies and improve market penetration. The ideal candidate is a self-starter with a proven track record in product marketing and a passion for driving results.

Responsibilities

• Develop comprehensive product marketing strategies that align with business objectives and customer needs.
• Conduct thorough market research to identify new opportunities and track competitive activities.
• Collaborate with product management to define product positioning and messaging that differentiates our products.
• Create and manage collateral, including presentations, sales tools, and product documentation.
• Plan and execute product launches, ensuring cross-functional alignment and timely delivery.
• Work with sales teams to develop strategies and tools to support sales efforts and improve close rates.
• Analyze sales data and campaign performance to refine marketing strategies and tactics.
• Build relationships with industry influencers and key stakeholders to enhance product visibility.
• Conduct training sessions with sales and customer support teams on product features and benefits.
• Manage budgets and resources efficiently to maximize marketing ROI and product reach.
• Utilize customer feedback and insights to refine product features and future updates.
• Stay current with industry trends to keep our product marketing strategies innovative and effective.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Minimum of five years of experience in product marketing or a similar role.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Proven track record of successful product launches and marketing campaigns.
• Excellent communication and writing skills, with an emphasis on persuasive messaging.
• Experience managing a team and collaborating with cross-functional departments.
• Proficiency in marketing automation tools and customer relationship management software.