Product Marketing And Activations Specialist B2B

POSITION SNAPSHOT

Company: Nespresso UAE

Location: UAE

Reports to: Marketing Manager

Grade: J_GEN

Position Summary

As the Product Marketing & Activations Specialist (B2B), you will own and manage the end-to-end B2B product portfolio across Coffee, Machines, Accessories and Services, ensuring global innovations, launches and thematic campaigns are successfully translated into local market and channel-specific opportunities. Working closely with Marketing, B2B Commercial and cross-functional stakeholders, you will drive portfolio performance, support commercial growth, and ensure excellence in the execution of product initiatives that deliver value to both customers and the business. You will be accountable for driving measurable business impact through portfolio performance, launch execution and forecast accuracy. This role reports directly to the Marketing Manager.

A DAY IN THE LIFE …

Own and manage the B2B product category and portfolio

• Localize and implement the product strategy and commercial value proposition (incl. new products/services).
• Manage the portfolio of the attributed categories (coffee, machines, accessories and services).
• Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, competitive monitor and impact with support from Data & Insights.
• Lead deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights.
• Is accountable for the Product Forecast accuracy, together with the CE&I and Operations/SC team.
  
  

• Lead the planning and execution of all permanent and non-permanent launches for coffee, machines, accessories and services, bringing along and incorporating the department expertise and involving key stakeholders across the local organization and touchpoints.
• Plan and initiate market-specific local initiatives
• Ensure continuous improvement through leading pre- and post-evaluations of product launches & themes.
• Support in the development of commercial strategy with key account managers and key commercial contacts/channels.
• Develop sales support tools for account managers and sales teams.
  
  

• Co-define (with marketing peers) and drive the right initiatives to achieve category business results.
• Manage and monitor the budget within the sub-department.
• Drive improvements and efficiencies in the organization by collaborating with other departments.
• Drive the MBP cycle in the market together with commercial and channel teams.
• Build a strong multifunctional network where peers can collaborate effectively and understand each one's contribution to shared project goals and purpose.
• Set project timelines, deliverables and performance goals that provide a clear line of sight to the organization.
  
  

• University degree or equivalent in Marketing or Commercial.
• At least 5 years' experience as Product and/or Brand Specialist, preferably in a B2B company.
• Experience within, or working closely with, the HORECA (Hotels, Restaurants, Cafés) is highly preferred, given the nature of this role.
• Worked for an organization with leading brands and a strong commercial mindset.
• Experience in project management of complex projects.