Product Marketing Analyst

Job Summary

We are seeking a highly analytical and strategic Product Marketing Analyst to support the development and execution of marketing strategies for our products. This role involves analyzing market trends, customer behavior, and competitive intelligence to provide actionable insights that drive product positioning, go-to-market strategies, and revenue growth. The ideal candidate combines strong analytical skills with marketing knowledge and the ability to translate data into meaningful business recommendations.

Key Responsibilities

• Market Research & Analysis:
• Conduct in-depth market research, competitive analysis, and customer segmentation.
• Identify market trends, customer needs, and opportunities for product growth.
• Monitor industry developments and competitor activities to inform product strategy.
• Product Marketing Support:
• Collaborate with product management and marketing teams to develop positioning, messaging, and go-to-market plans.
• Assist in defining target audiences, value propositions, and key differentiators.
• Support product launches, campaigns, and promotional initiatives with data-driven insights.
• Data Analytics & Reporting:
• Analyze sales, campaign, and customer data to measure product performance and marketing effectiveness.
• Create dashboards, reports, and presentations for stakeholders, highlighting insights and recommendations.
• Use analytics tools to identify trends, forecast demand, and optimize marketing strategies.
• Cross-Functional Collaboration:
• Work closely with sales, marketing, and product teams to align strategies and priorities.
• Provide insights to support pricing, packaging, and product bundling decisions.
• Contribute to the continuous improvement of marketing processes based on data-driven findings.
  

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.
• 2–5 years of experience in product marketing, marketing analytics, or market research.
• Strong analytical skills with proficiency in data analysis tools (Excel, SQL, Tableau, Power BI, or similar).
• Experience with CRM, marketing automation, and analytics platforms.
• Excellent written and verbal communication skills, with ability to present complex insights clearly.
• Detail-oriented with strong organizational and project management abilities.
  
  

• Data-driven mindset with strong problem-solving skills.
• Strategic thinker with marketing knowledge and business acumen.
• Ability to work collaboratively in cross-functional teams.
• Strong attention to detail and ability to manage multiple projects simultaneously.
  
  

• Competitive salary and benefits package.
• Opportunity to shape product marketing strategy and drive measurable business impact.
• Collaborative, innovative, and growth-oriented work environment.
• Professional development and career growth opportunities.