Product Growth - MENA Localization In Arabic

Job Description

About the Team

The Localisation group is responsible for the localisation of Canva’s product, marketing, and content as well as the tools, processes, and assets that make this possible. We sit within the International Supergroup but we work closely with stakeholders in Growth and across the whole organisation. Our mission is to celebrate the diversity of our global users and make their interactions with Canva delightful by delivering a hyperlocalised experience.

You will be part of a small but powerful MENA team and there will be lots of opportunities to collaborate with many other specialities beyond localisation so we value energy and adaptability over specific experience or years of experience.

About The Role

Every month, more than 100 million Canva users create a design in one of the 100 languages other than English, that Canva supports. The Localisation specialty is a small team of linguists, project managers, and engineers distributed throughout the company.

As a Localisation Partner for MENA, youll bring your cultural and linguistic knowledge to all aspects of localisation, ensuring our users have the best possible Canva experience in English, Arabic and potentially French.

You will be the voice of Middle Eastern users and the champion for culturally relevant content.

What You’ll Do

• Identify key opportunities for localisation improvements for MENA markets
• Collaborate with local team on Product Growth initiatives
• Tailor education content for the nuances of MENA markets
• Evaluate and adapt global messaging, campaigns, and product experiences to resonate with MENA users
• Provide cultural insights and guidance to global teams to produce content that suits MENA audiences
• Work closely with local partners to ensure clarity, tone, and cultural nuance across all surfaces
• Partner with internal stakeholders to develop language style guides, tone of voice strategies for different Arabic variants, and localisation best practices
• Define a linguistic strategy for Arabic variants across GCC and North Africa
  
  
  

After 6 Months You Will Have

• Established relationships with key stakeholders in the local team, marketing, product, content, and localisation
• Audited all user flows and advocated for RTL improvements across Canva product
• Created processes for communicating best practices and completing internal requests such as user flow audits and content reviews
• Developed strategies for adapting global campaigns and product surfaces to the MENA audience
  
  
  

What Were Looking For

You understand the needs of MENA customers and the opportunities to meet those needs effectively. You must be an Arabic speaker and fully understand the nuances between different cultures and dialects.

We’re also looking for someone with tertiary experience in conversion rate optimisation seeing as the job entails improving the success rates across all of our landing pages and user workflows for the Arabic speaker.

We’re open to candidates from a range of backgrounds, and valuable experience could include localisation or internationalisation work, content design, product growth. Previous experience working for a SaaS or technology company is also highly valued.

You’re passionate about language and culture and you understand how these can impact local users’ experience of a product. Above all else, you care deeply about creating experiences that feel natural and intuitive so that Canva resonates with MENA users and feels like home for them. Your analytical mindset helps you evaluate campaign effectiveness and recommend data-driven improvements for optimising user experiences.

You thrive in flat, collaborative environments where ideas can come from anywhere and success is a shared effort. You also love taking things from chaos to clarity. You’re a natural at understanding ambiguous, complex problems and communicating them simply to others. You also have the drive to see things through despite changes and setbacks. You’re equally comfortable discussing detail with engineers and ideas with product managers and designers. You’re great with tech (Atlassian project management tools, basic web development) and you write a mean doc.

Also, we’d love it if you had the following but it’s not a prerequisite!

• Knowledge of product growth strategies and user acquisition in MENA
• Experience in marketing or advertising in the MENA market
• You’ve got a tertiary education in conversion rate optimisation, literature, or localisation
• You have copy-writing experience — you maintain a blog or, even better, you have experience in localisation for a SaaS product
• You showcase a solid understanding of organic growth (SEO and Wordpress)
• You have some design experience
• You’re an expert with CAT tools (experience with Smartling gets full marks but not a must)

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