Product And Influencer Marketing Manager Xstocks

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken works with partners all over the world to build brand and product awareness, collaborate on content, and fulfill our mission to grow the adoption of cryptocurrency. Influencer marketing is especially important in the crypto industry to showcase crypto innovation, educate various market segments, build trust, and ultimately convert new clients. Kraken has dozens of KOL partners today and is looking to take our approach and management to the next level.

We are seeking someone who is experienced in growth marketing, product marketing and the Influencer Marketing world, specifically within the crypto industry, to help execute on our plans to rapidly scale xStocks, our tokenized equities product and “roll up their sleeves” in supporting our global ecosystem partners.

The opportunity

• Along with the Lead PMM for xStocks, develop and lead GTM strategy, driving awareness, acquisition, and retention for the xStocks ecosystem and products
• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
• Translate the xStocks / tokenized equities offering into compelling, easy-to-understand value propositions that resonate with diverse audiences
• Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
• Lead and execute xStocks’ global influencer marketing initiatives to drive xStocks engagement and product adoption
• Support scaling xStocks go-to-market efforts by improving workflows, utilizing technology platforms, and coordinating with external partners and agencies in international regions
• Ensure all influencer activity complies with applicable financial promotion and influencer marketing regulations globally, including required disclosures and content monitoring
• Collaborate with influencers and internal creative teams to develop compelling, authentic content that aligns with Kraken’s brand voice and campaign objectives
  
  

Skills You Should HODL

• 5+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns
• Significant experience with Product, Growth & Influencer Marketing, predominantly in the crypto space
• A proven track record in growing new users in a highly competitive and regulated environment
• Ideally located in APAC or Europe timezone but with global experience in regions all over the world
• Advanced crypto / equities / tokenized equities knowledge including how crypto products work, crypto revenue models, and the crypto players in your region
• Existing relationships with crypto and adjacent industry influencers
• Experience with software to manage influencers across the deal’s lifecycle and scaling processes to handle >100 influencers
• Experience across a large product suite, where we may leverage different influencers to promote multiple topics and products
• Strong experience leveraging marketing analytics, including how to measure partnership success
• We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
  
  

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you dont fully meet the listed requirements, especially if youre passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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