Principal Finance Business Partner - GTM

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect .

Check out more information about Airalo in our Public Handbook here .

About You

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About The Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

The Principal Finance Business Partner is a key strategic partner to the Growth, Marketing, and Commercial leadership teams.

This roles primary mission is to ensure that the companys significant investment in customer acquisition and brand building drives the highest possible return on investment (ROI) and contributes to sustainable margin expansion. Sitting within Business Finance, you will provide the financial discipline, analytical frameworks, and objective commercial insights needed to optimize regional spending, prioritize growth initiatives, and maximize customer lifetime value (LTV).

In this proactive role you will be dedicated to influencing commercial outcomes and establishing robust financial governance over the entire go-to-market engine.

Responsibilities Include But Are Not Limited To

• Budgeting & Forecasting Ownership: Own the end-to-end forecasting for Revenue and Sales & Marketing (S&M) expenses, driving accuracy and ensuring alignment with the company’s overall P&L targets.
• Revenue Building Blocks Analysis: Track, model, and optimize key revenue drivers ( Active customers, AOV, Orders, Transaction per user (TXpU), Pricing, and Product mix).
• Manage reporting and forecasting segmented by Region, Country, customer type, packages, and other commercial dimensions to clearly identify profitability drivers.
• Create and own the Region and Country P&L, focusing specifically on Gross Margin and Contribution Margin (including S&M).
• Perform Root Cause Analysis (RCA) to determine which regions and customer segments are performing well and which require mitigation measures
• Serve as the financial steward for core growth metrics (CAC, CLV, Payback Period), ensuring consistency, accuracy, and a single source of truth across Finance, Marketing, and BI platforms.
• Determine the right mix of spend for maximum ROI for each region and marketing channel. Lead marginal revenue/cost analysis to optimize marketing budget allocation.
• Conduct marginal revenue and incremental spend analysis to determine the point of diminishing returns for specific channels and campaigns, informing where to scale up or pull back budget effectively.
• Design and implement a robust finance-approval workflow for all discretionary marketing spend (e.g., contracts, media buys over a set threshold) to ensure compliance with established financial guardrails before funds are committed
• Build and manage the financial framework to analyze the marketing scorecard (including SOV, Market Penetration, Customers, LTV, LTV:CAC) against both budget and industry benchmarks.
• Proactively analyze how emerging marketing or GTM trends impact the P&L and articulate these insights to meaningful reports
• Accurate reporting and recognition of marketing expenses monthly
• Collaborate with growth and product teams on the commercial feasibility, GTM strategy, and financial modeling for new product segments and expansion into emerging markets.
• Help build the content, insights, financial narratives, and facilitate the running of the Monthly, Weekly and Quarterly Business Review for the Growth team, turning financial data into actionable management decisions
• Act as the trusted co-pilot to the Regional Directors and Central Marketing/Growth leadership, providing objective, data-driven financial challenge and decision support on high-stakes investments.
• Lead the effort to synchronize financial targets (P&L) with commercial execution metrics (e.g., customer acquisition volume, LTV, conversion rates) across regional and central teams.
  
  
  

Must Haves

• 8+ Years of Experience in Commercial Finance, FP&A or Strategy
• Bachelor’s in Finance, Marketing or equivalent
• Proven ability to collaborate with non-finance/non-data stakeholders to solve business problems and provide commercial support.
• Strong persuasion and communication skills to influence executive-level decision-making consistently using data to support decisions
• Proficiency in analyzing large datasets to identify market trends, customer segments, and campaign performance.
• Expertise in building complex predictive models to project revenue, growth, and market shifts with high accuracy.
• Deep technical skill in modeling LTV, CAC, and contribution margins to ensure sustainable product/service profitability.
• Advanced ability to measure the return on investment across various channels and initiatives to drive data-led budget allocation.
  
  
  

If you are interested in this role, please apply via the link.

By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here .

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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