Principal Digital Marketing Consultant

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.

Position Summary

This role leads planning and delivery of integrated storytelling campaigns and deliverables across the corporate marketing and communications team, including in-house paid media delivery. Provides strategic digital marketing planning consultation to ensure alignment and achievement of plans and objectives across jurisdictions and business areas. Works in collaboration with Brand, Creative, Content, Social Media, Insights, Web and external agency teams to develop and execute integrated marketing plans. Directs in-house media capabilities and ensures campaigns align to business objectives, recommends optimizations.

Essential Responsibilities

• Leads the development of integrated digital marketing campaigns that deliver on brand strategy and campaign pillars. Brings cross-channel (social, digital platforms, media channels) expertise and best practices to inform strategic recommendations and tactical plans.
• Guides integrated digital marketing projects by partnering with internal team and agency partners to deliver marketing strategy, paid approach, content development, publishing and reporting.
• Provides overall project leadership within a business area or company-wide. Directs activities including project analysis, needs assessment, budget, and strategic implementation. Develops, documents and improves processes, recommending updates and needs to cross-functional teams.
• Researches digital marketing trends and stays abreast of best practices including paid media, social media, and content trends, and presents insights to broader team. Uses platform data and analytics to ground insights and develop strategies and tactics that support business goals.
• Owns relationships with external partners, including vendors and agencies, social media management tool, and platforms like Google, Meta and other social platforms, to ensure project production meets quality and timing requirements; creative implementation on social channels is accurate, receives invoices and initiates payment process, including ensuring correct budget codes are used. Understands and supports Xcel Energys brand; understands and demonstrates behaviors in accordance with the corporate values.
• Works with leaders within the business area to develop, implement, and monitor budgets for specified campaigns and media initiatives. Ensures that leaders have an understanding of the process for developing budget recommendations and tracking.
• Mentors and trains team members as appropriate as a senior level individual contributor.
  
  

Minimum Requirements

• Bachelors degree in communications, marketing, journalism, public relations or related field or equivalent combination of education and experience.
• 10+ years experience in corporate or agency setting.
• Demonstrated success in creating and implementing digital marketing plans, managing paid media campaigns, and communicating across platforms.
• Ability to prioritize, manage, and work on multiple projects with many stakeholders.
• Experience in communications with demonstrated ability to deliver effective and strategic messages to audiences ranging from front line employees to senior executives.
• Experience leveraging technology.
• Demonstrated leadership capabilities in project management.
• Demonstrated ability to meet business and financial objectives.
  
  

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.

Non-Bargaining

The anticipated starting base pay for this position is: $97,600.00 to $138,600.00 per year

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.

Deadline to Apply: 04/28/26

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ACCESSIBILITY STATEMENT

Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

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