PR And Social Media Specialist

Job Description

To plan, develop, and deliver external communications for key stakeholders including the public, customers, media, government bodies, and communities, with a strong understanding of African market dynamics and local media landscapes.

• To lead the social media and PR strategy, including campaign development, budget ownership, and day-to-day management of social media and PR agencies, ensuring performance is measured and optimized against defined KPIs
  
  

Responsibilities

Public Relations

• Lead the planning, execution, and measurement of PR strategies and campaigns aligned to business objectives, ensuring integrated external communications across African Tier 1 and Tier 2 markets.
• Own PR agency management and budgets, ensuring efficient delivery, strong value creation, and consistent quality across markets.
• Manage end-to-end media relations, including press materials, approvals, and timely distribution, working closely with internal stakeholders and regional spokespeople.
• Provide strategic PR counsel, including coordination with EMEA teams and support on issues and crisis communications when required.
• Maintain a holistic view of the external landscape, anticipating reputational risks and opportunities relevant to Africa’s media and socio-cultural environment
  
  

Social Media

• Define and lead the social media strategy, ensuring alignment with business priorities, brand governance, and African audience behaviours, platforms, and content trends.
• Oversee social media agencies and budgets, guiding campaign development, content delivery, and optimisation against agreed KPIs.
• Ensure consistent execution through content calendars, campaign toolkits, and performance tracking, balancing always-on storytelling with campaign-led priorities.
• Work closely with central and regional teams to apply governance, best practices, and future-facing approaches across all social platforms.
• Bring a forward-looking mindset, identifying emerging platforms, creator trends, and engagement opportunities across African markets.
  
  

Qualifications

Canon Core Behaviors

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others
  
  

Person Specification (required Skills And Qualifications)

• Strong passion for photography and printing, with a solid understanding of visual storytelling.
• Minimum 3 years’ experience in PR, social media, influencer engagement, and content strategy.
• Hands-on experience across African markets, with a strong understanding of the media landscape, cultural nuances, and platform dynamics across Tier 1 and Tier 2 African countries.
• Demonstrated knowledge of key social platforms and content trends in Africa, including audience behavior, creator ecosystems, and demographic insights.
• Experience leveraging English, French, and Arabic markets and media environments, with language proficiency or working knowledge considered a strong advantage.
• Demonstrated success in delivering PR and social campaigns that drive awareness and adoption of new or emerging product categories.
• Proven ability to own both the narrative and measurable outcomes, balancing creativity with performance.
• Strong knowledge of social media platforms, influencer ecosystems, and monitoring/listening tools.
• Track record of using PR and social media to proactively generate high-quality media coverage and meaningful audience conversations.
• Excellent verbal and written communication skills, with the ability to clearly articulate strategies, rationale, and results to agencies, peers, and senior stakeholders.
• Collaborative team player with the ability to perform under pressure.
• Comfortable operating in a fast-paced, self-driven environment with multiple stakeholders, shifting priorities, and minimal supervision.
• Experience in a Marketing Communications or PR role supporting a growth-phase or subscription-led business is an advantage.
  
  

About Us

Canon is a global leader in imaging and innovation – enriching lives and businesses with cutting-edge technologies and smart digital solutions. For over 85 years, we’ve been inspiring people to capture, share, and reimagine their world. At Canon, bold ideas, collaboration, and a passion for positive impact drive everything we do.

Canon Central and North Africa (CCNA), established in 2016, is a regional division of Canon Middle East FZ LLC, a subsidiary of Canon Europe. With operations spanning 44 countries across Africa, CCNA was created to bring Canon closer to its customers and partners, ensuring that the region benefits from Canon’s world-class products, tailored solutions, and industry expertise. Building on a strong foundation established through trusted partners and distributors, CCNA reflects Canon’s commitment to supporting Africa’s rapidly evolving markets and communities.

Why join us?

• Be part of a diverse and inclusive environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good.
• Experience the energy of working in Africa’s vibrant and fast-growing markets, while being supported by a global brand with 85+ years of innovation.
• Benefit from Canon’s commitment to sustainability, continuous learning, and professional development.
• Work in an environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good.
• Thrive in Africa’s fast-growing and dynamic markets, supported by the strength of a global brand with a legacy of innovation.
• Accelerate your growth through continuous learning opportunities, from digital resources to tailored development programs.
• Enjoy competitive rewards, flexible working arrangements, and access to hybrid models designed to support work–life balance.
• Be part of a company that places sustainability, inclusion, and personal growth at the heart of its culture.
  
  

At Canon, we are pioneers, constantly redefining the power of imaging to create a better future. If you’re visionary, innovative, and ready to make a difference in Africa and beyond – we’d love to hear from you. Even if you don’t meet all the qualifications, we encourage you to apply.

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