Personal Branding Assistant Content Creator And Reels Editor

About the Role

Hassi Properties is looking for a talented and motivated Personal Branding Assistant to support the CEO’s personal brand across digital platforms. This role is ideal for a creative individual who understands storytelling, visual branding, and social media trends. You will work closely with the CEO to plan, film, and edit high-quality short-form content, especially reels, that reflect our brand values and market presence.

Key Responsibilities

• Create, film, and edit Instagram Reels, short-form videos, behind-the-scenes content, and lifestyle/business footage
• Support the CEO at meetings, events, property tours, and daily activities to capture on-the-go content
• Edit videos with strong storytelling, pacing, and brand consistency
• Develop creative concepts and content ideas aligned with the CEO’s personal and business branding goals
• Prepare posts for Instagram, LinkedIn, and TikTok (captions, layouts, scheduling)
• Maintain a consistent visual identity across all platforms
• Research and apply trending audio, formats, and editing styles
• Organise digital content, manage storage, and maintain content libraries
• Deliver content on time and at a high standard

• Proven experience in video editing (CapCut, Final Cut, Adobe Premiere, or similar)
• Ability to film high-quality content using a phone or camera
• Strong understanding of social media trends, hooks, and engagement best practices
• Creative mindset with the ability to generate fresh content ideas
• Highly organised, reliable, and able to work independently
• Strong communication skills
• Experience with personal branding, real estate, lifestyle, or business content is an advantage
• Must have your own visa

Preferred Skills

• Photography and videography skills
• Basic graphic design (Canva or Adobe Suite)
• Knowledge of social media analytics
• Ability to travel within Dubai for shoots

• Opportunity to work directly with the CEO of Hassi Properties
• Dynamic, fast-paced environment across business, real estate, and luxury settings
• Creative freedom and space to experiment with content ideas
• Flexible working structure (hybrid / part-time options available)
• Strong portfolio development with high-end, premium content
• Long-term growth potential within the company