Performance Marketing Specialist

Role Overview:

We’re seeking a dynamic Performance Marketing Specialist to lead strategic marketing and communications campaigns that elevate Richmond’s brand, drive growth, and foster meaningful engagement with both local and international high-net-worth investors. You will directly impact lead generation, performance marketing, and sales enablement across our active and upcoming real estate projects.

Key Responsibilities:

• Develop and execute integrated marketing campaigns across digital (social media, email, PPC), print, events, and strategic partnerships.
• Collaborate with sales, and senior leadership to align messaging and maximize impact.
• Lead property launch campaigns—especially for ultra-luxury, off-plan, and smart-tech-enabled homes.
• Manage timeline, budgets, vendor relationships (design, media, production), ensuring delivery excellence.
• Track campaign performance using analytics tools (e.g. Google Analytics, CRM dashboards), producing actionable insights and ROI reporting.
• Maintain consistency in messaging, branding, and tone across all channels.
• Stay ahead of local and global real estate marketing trends—especially around smart homes, new infrastructure (e.g., Blue Line Metro), and investor behaviors.

Your Profile:

• Strong hands-on experience with Meta Ads Manager (Conversion & Lead Gen objectives)
• Solid background in Google Ads (Search, Display, YouTube) campaign strategy & management
• Good understanding of performance funnels, UTM tracking, and retargeting systems
• Prior experience in CRM systems, lead automation, and WhatsApp/Email nurturing tools
• Ability to manage campaign budgets, perform A/B testing, and optimize for Cost per Lead (CPL)
• Domain experience in real estate, especially in Dubai, is highly preferred
• Familiarity with GA4, Hubspot, Zapier, Meta Pixel & Conversion API, and campaign reporting dashboards

Soft Skills & Attributes:

• Highly analytical, performance-driven mindset
• Process-oriented with structured campaign thinking
• Fast turnaround capabilities under pressure
• Clear communicator who can work closely with creative/content teams