Performance Marketing Specialist

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

This is a hybrid position for candidates based in Dubai, UAE.

Role Summary

The Performance Marketing Specialist will be responsible for managing and scaling Payoneer’s global paid search campaigns, a key pillar of the company’s acquisition strategy. This role focuses on driving growth and efficiency across Google Ads, Performance Max, and Microsoft Ads through expert execution in keyword strategy, bidding optimization, ad copy testing, and conversion tracking. Working closely with cross-functional teams and Google representatives, the specialist will leverage data-driven insights and new platform features to improve ROI and deliver high-quality leads at scale.

What You’ll Do

• Own the end-to-end execution of global search campaigns across Google Ads, Performance Max, and Microsoft Ads.
• Develop and scale keyword strategies — expansion, negatives, segmentation — to maximize reach and efficiency.
• Continuously optimize bidding strategies to drive down CPR and improve ROI.
• Craft compelling ad copy and extensions to boost CTR and Quality Scores.
• Implement robust conversion tracking and deliver actionable insights through detailed reporting.
• Partner closely with Google representatives to test new betas, adopt cutting-edge features, and gain strategic advantages.
• Collaborate with Creative, Web, and Regional Growth teams to align campaigns with global and local objectives.
• Share search insights and keyword trends to inform broader acquisition and SEO strategies.
  
  

• At least 5 years of hands-on Search Marketing experience managing large-scale budgets.
• Deep expertise in Google Ads (Search, Display, Performance Max); Microsoft Ads familiarity is a plus.
• Proven track record optimizing bidding strategies, ad copy, and Quality Scores.
• Strong analytical skills with proficiency in GA4, Tag Manager, Looker, or Tableau.
• Advanced Excel or Google Sheets skills for campaign analysis.
• Experience in conversion tracking, attribution models, and smart bidding.
• Excellent communication and collaboration skills to work cross-functionally.
  
  

• Experience at a digital or performance marketing agency managing multiple clients.
• Background in fintech, payments, or B2B lead generation.
• Familiarity with full-funnel attribution and audience segmentation.
• Experience running Performance Max campaigns at scale.