Performance Marketing Manager

As a Performance Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms.

Key Responsibilities

• Campaign Execution and Management
• Plan, launch, and manage paid campaigns across multiple digital platforms
• Ensure campaigns are aligned with business goals and growth targets
• Continuously improve campaign performance through optimization of targeting, bidding,
  
  

• Performance Monitoring and Optimization
• Monitor performance across the customer journey and identify opportunities for
  
  

• Support acquisition and retention initiatives tied to core business objectives
• Adjust strategies based on results and evolving priorities
• Tracking and Platform Oversight
• Oversee tracking and platform setups to support accurate performance measurement
• Ensure consistency and reliability across campaign reporting and data sources
• Reporting and Stakeholder Communication
• Prepare clear performance updates and recommendations for stakeholders
• Communicate progress, insights, and next steps in a structured and actionable manner
• Cross Functional Collaboration
• Work closely with internal teams to ensure smooth execution and alignment
• Support consistent messaging and coordinated campaign delivery across channels
  
  

• Minimum 6 years of performance or digital marketing experience across international markets
• Strong working knowledge of paid media platforms including Google, Meta, LinkedIn, and others
• Experience managing campaigns with performance focused objectives
• Highly organized with strong attention to detail
• Commercially minded with a hands on execution approach
• Ability to manage campaigns end to end and improve performance over time
• Strong problem solving skills and sound judgment
• Strong collaboration skills are mandatory
• Additional Experience
• Experience working with CRM or email marketing programs is a plus
• Interest in emerging technologies within digital marketing is beneficial
  
  

• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Bonus scheme (in relevant departments)
• Invitations to participate in various company functions, staff events, and department team building events
• Opportunities to learn, develop and grow with the organization