Paid Search Lead

Job description:

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa. 

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.  

Think finance is stuffy? Think again.  

"At Equiti, we’re building fintech with a purpose: making wealth tools accessible to everyone. As we continue to grow, we’re seeking talented individuals who thrive in innovative environments. , and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment.  Our Marketing  department would like to welcome a detail-oriented.

Paid Search Lead for a fully remote position.

This position is open to remote candidates globally. Applicants located in Dubai will be considered for a full-time, on-site employment arrangement.

The Paid Search Lead is responsible for planning, activating and optimising global user acquisition campaigns. You will be working closely with our Programmatic & Social Media Manager and other members of our cutting edge in-house digital team to deliver retail client growth metrics in multiple geographies. 
 
Responsibilities 

Campaign Management & Optimisation

• Plan, build, and optimise Paid Search campaigns across Google Ads, Microsoft Ads, Google UAC and Apple Search Ads
• Manage full-funnel campaign execution.
• Continuously optimise campaigns across bidding strategies, keyword targeting, audience signals, ad copy, and landing pages to drive performance against KPIs (CPL, CPA, ROAS, conversion volume)
• Leverage automation and AI-driven campaign types (e.g. Smart Bidding, Performance Max) to scale performance efficiently
• Monitor campaign pacing, budgets, and spend allocation to ensure performance and efficiency targets are met

Data, Tracking & Measurement

• Ensure robust tracking implementation and maintenance across campaigns (conversion tracking, GA4, tagging frameworks)
• Analyse large datasets to identify trends, performance drivers, and optimisation opportunities
• Apply a strong understanding of attribution models and conversion tracking to guide decision-making
• Conduct structured A/B testing across ads, landing pages, and bidding strategies to improve performance

Reporting & Insights

• Produce regular, high-quality performance reports with clear insights, recommendations, and next steps
• Translate data into actionable insights that drive campaign improvements and business impact
• Track performance vs forecast and proactively identify risks and opportunities
• Clearly communicate campaign performance and optimisation rationale to stakeholders

Collaboration & Execution

• Work closely with Paid Social, Analytics, and broader Acquisition teams to ensure integrated, multi-channel strategies
• Support campaign planning, audits, and testing roadmaps across the Paid Search function
• Collaborate with creative and product teams to improve ad relevance and landing page performance
• Ensure all campaigns are set up, QA’d, and executed to the highest standard
• Support reconciliation and finance processes 

Skills & Competencies 

• Deep expertise in Paid Search platforms including Google Ads, Microsoft Ads, Google UAC and Apple Search Ads, with a strong understanding of auction dynamics, bidding strategies, tracking, and attribution models.
• Strong analytical mindset with the ability to interpret large, complex datasets and translate insights into actionable optimisations that drive performance
• Proven ability to work effectively in a cross-channel environment, collaborating closely with Paid Social, Programmatic, and broader marketing teams to deliver integrated campaign strategies
• Proactive and agile approach, with the ability to quickly adapt strategies in response to evolving business priorities, market conditions, and performance trends
• High attention to detail with advanced numerical and data handling skills; strong proficiency in Excel (e.g., pivot tables, lookups, data modelling)
• Solid understanding of campaign structure, keyword strategy, audience targeting, and testing methodologies (A/B testing, incrementality)
• Familiarity with AI-driven campaign types and automation features (e.g., Performance Max, AI-based optimisation tools) is a plus 

Experience Requirements 

• Bachelor’s degree in a quantitative, analytical, or business-related field preferred but not essential
• 4+ years’ Hands-on experience managing Paid Search campaigns on the buy-side (agency, in-house, or ad-tech environment) with clear ownership of performance outcomes
• Demonstrable expertise in managing and optimising campaigns in platforms such as Google Ads, including bid automation and smart bidding strategies
• Experience working with performance targets such as CPA, ROAS, and LTV, with a track record of delivering against KPIs
• Hands-on experience with Performance Max (PMax) campaigns is preferred; exposure to AI-driven campaign types and automation (e.g., AI Max or similar solutions) is a strong advantage
• Exposure to highly regulated industries (e.g., financial services, insurance, fintech) is highly advantageous
• Experience managing Paid Social campaigns (e.g., Meta) and understanding cross-channel optimisation strategies is a plus
• Working knowledge of data querying or automation tools (e.g., SQL, BigQuery, or similar) or a strong willingness to develop these skills