Online Merchandiser - Fashion

The Online Merchandiser—Fashion will be responsible for creating and executing merchandising strategies that drive online sales and enhance the digital customer experience for fashion products. This role requires a blend of analytical acumen and visual merchandising skills to ensure products are presented effectively across all digital platforms. The position involves coordinating with marketing, buying, and e-commerce teams to ensure timely product launches, category performance, and alignment with brand aesthetics in line with UAE retail and e-commerce standards.

Responsibilities:

• Develop and implement merchandising strategies for the online fashion store to meet sales and conversion targets.

• Manage the visual presentation and categorization of products on the website, ensuring a user-friendly experience.

• Monitor and analyze product performance metrics such as sell-through, click-through, and conversion rates.

• Collaborate with buying teams to plan seasonal product drops, promotional campaigns, and new arrivals.

• Ensure accurate product descriptions, pricing, and imagery in coordination with content and design teams.

• Optimize product placement and site navigation based on user behavior and sales trends.

• Coordinate with digital marketing teams to support merchandising plans with email, social media, and PPC campaigns.

• Regularly review stock levels and suggest reorders or markdowns to maximize inventory turnover.

• Track competitor activity and identify merchandising opportunities to enhance the brand’s online positioning.

• Support the testing and implementation of new website features and functionalities that improve merchandising.

Requirements:

• Bachelor’s degree in Fashion Merchandising, E-commerce, Business, or a related field.

• Minimum 3 years of experience in online merchandising, preferably in the fashion industry.

• Strong understanding of UAE fashion retail trends and consumer behavior.

• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).

• Strong attention to detail with excellent organizational and time management skills.

• Ability to interpret data and translate insights into actionable merchandising decisions.

• Excellent communication skills and ability to collaborate across departments.