National Modern Trade Manager

Job Category

FMCG (food)

Job Description

To develop and implement the national Modern Trade strategy for the Food & Beverage business across the UAE. The role is responsible for driving sales growth, profitability, and market share through key account management, execution excellence, and strong collaboration with internal and external stakeholders.

Tactical

• Develop and execute the Modern Trade business plan aligned with overall sales strategy.
• Set annual sales targets, trade spend budgets, and promotional calendars for key accounts.
• Lead joint business planning (JBP) discussions and trade negotiations with major retail partners.
  
  

Operational (Core)

• Manage national key accounts such as Carrefour, Lulu, Spinneys, Choithrams, Union Coop, and other modern trade partners.
• Ensure listing, activation, and visibility of all SKUs across store formats.
• Monitor sales performance, category share, and profitability by channel.
• Oversee in-store execution, planograms, and promotional compliance.
  
  

Operational (General)

• Coordinate with Supply Chain, Marketing, and Finance to ensure product availability and cost efficiency.
• Analyze market data, consumer insights, and competitor trends to identify growth opportunities.
• Provide regular reports and business reviews to management.
  
  

People Management

• Lead, coach, and motivate the Key Account and Merchandising teams to deliver on performance objectives.
• Build capability through ongoing training, performance reviews, and succession planning.
• Foster a results-oriented and collaborative team culture.
  
  

Skills

8–10 years of progressive experience in Food & Beverage industry sales, with at least 3–5 years in a Modern Trade management role within the Food & Beverage sector in the UAE.

Strategic and Commercial planning, account management , execution excellence, people leadership, financial governance.

Proven track record in managing key retail accounts developing joint business plans and leading sales teams.

About The Business

We, Unitra Mets Group, are a dynamic and professional conglomerate, recognized as one of the fastest-growing Red Bull distributors in the Middle East and Africa, Asia has achieved a leading market status for Red Bull, ranking as the 4th largest per capita consumption market globally, operating under the umbrella of Mezzan Holding Co.

Mezzan Holding Co. Is a Prominent Food, Healthcare, And Consumer Conglomerate In The Middle East, Boasting a Distinguished Heritage Spanning Over 75 Years. With Its Headquarters In Kuwait, Mezzan Holding Co. Has Direct Operations In Kuwait, UAE, Qatar, Saudi Arabia, Iraq, And Jordan, And

■ Employs 8,500 individuals from over 50 nationalities

■ Distributes more than 34,000 Stock Keeping Units (SKUs)

■ Provides over 100,000 meals daily in Kuwait, Qatar, and the UAE through its catering services

■ Operates 130,000 square meters of food, beverage, and FMCG manufacturing facilities in Kuwait, Qatar, and the UAE

■ Represents some of the most renowned names in the FMCG and healthcare sectors

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