Media Strategy Analyst (225-915)

The role of a Media Strategy Analyst is pivotal for any organization looking to optimize its media presence and effectively reach its target audience. This position entails a comprehensive analysis of current media strategies and the formulation of new ones to enhance the company's visibility and performance across various media platforms. The individual in this position will leverage data analytics and market research to create strategic plans that align with the company's marketing goals. By interpreting complex data, providing actionable insights, and recommending adjustments in media strategies, the Media Strategy Analyst plays a crucial role in the digital marketing landscape. The ideal candidate possesses strong analytical skills, a deep understanding of media platforms, and the ability to translate data into strategies that can lead to increased engagement and customer acquisition.

Responsibilities

• Analyze current media strategies to determine their effectiveness and areas for improvement.
• Develop comprehensive media strategies that align with the company’s marketing objectives.
• Conduct thorough market research to identify trends and opportunities in the media landscape.
• Collaborate with marketing and creative teams to ensure media strategies are effectively integrated.
• Monitor and interpret data analytics to assess the performance of media campaigns.
• Provide actionable insights and recommendations based on data analysis and research findings.
• Prepare detailed reports and presentations to communicate strategies, findings, and recommendations.
• Stay up-to-date with the latest media trends, tools, and technologies.
• Manage relationships with media vendors and negotiate favorable terms and conditions.
• Ensure that all media strategies are executed within budgetary constraints and timeframes.
• Support the continuous improvement of media strategy processes and tools.
• Identify and target key audience segments to maximize campaign impact and engagement.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Proven experience in media planning, strategy development, or similar roles.
• Strong analytical skills with the ability to interpret and translate data into insights.
• Experience with digital marketing tools, analytics platforms, and media buying.
• Excellent communication skills for presenting strategies and findings to stakeholders.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Knowledge of current media trends and emerging technologies in the digital landscape.