Media Strategy Analyst (225-624)

As a Media Strategy Analyst, you will play a pivotal role in developing and executing data-driven media plans that align with our clients' marketing objectives. Your expertise in analyzing media performance and trends will enable you to craft strategies that optimize advertising efforts across various platforms. You will collaborate closely with cross-functional teams, including marketing, creative, and sales, to ensure media plans effectively engage target audiences and drive business outcomes. This role requires a strong analytical mindset, excellent communication skills, and an in-depth understanding of the media landscape. As a Media Strategy Analyst, you will be the go-to expert for media performance insights, ensuring our clients achieve maximum return on investment for their media spends.

Responsibilities

• Develop comprehensive media strategies that align with client marketing goals and objectives.
• Analyze media performance data to identify trends and optimize advertising efforts.
• Collaborate with cross-functional teams to develop integrated media plans.
• Evaluate and recommend media platforms and channels based on target audience analysis.
• Monitor media campaigns to ensure they meet performance benchmarks and KPIs.
• Prepare detailed reports on media metrics and present findings to stakeholders.
• Utilize advanced analytical tools and techniques for data-driven decision-making.
• Stay updated on industry trends and emerging media technologies.
• Negotiate media buys and placements to optimize budget expenditure.
• Advise clients on best practices for media optimization and audience engagement.
• Contribute to strategic planning sessions to drive innovation in media strategies.
• Ensure compliance with industry regulations and ethical standards in media practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• Proven experience in media planning, strategy, or a related role.
• Strong analytical skills with expertise in media data analysis and reporting.
• Excellent communication and presentation skills for stakeholder engagement.
• Proficiency in media planning and analytical software and tools.
• Ability to work collaboratively in a fast-paced, dynamic team environment.
• In-depth understanding of the media landscape and digital marketing trends.
• Experience with audience segmentation and targeted media campaigns.