Media Buyer (225-908)

A Media Buyer is a marketing professional responsible for purchasing advertising space across various media channels on behalf of clients or an organization. Their primary objective is to achieve the most cost-effective media placements and maximum exposure for their client's advertising campaigns. Media Buyers analyze market research data and audience statistics to develop targeted advertisement strategies that reach the right audience. They typically work with digital and traditional media, including TV, radio, print, and online platforms. They must be adept at handling negotiations, possess strong analytical skills to measure ROI, and remain updated on the latest media trends and pricing models. Their role is crucial in maximizing advertising budgets while ensuring campaigns deliver expected results and meet clients' KPIs.

Responsibilities

• Develop and execute media buying strategies to meet clients' marketing objectives.
• Negotiate with media vendors to secure advantageous ad space and costs.
• Analyze audience data to identify optimal media channels and platforms for campaigns.
• Coordinate with the creative team to ensure advertisements are aligned with media buys.
• Track, analyze, and report on the performance of media campaigns regularly.
• Manage and optimize media spend to ensure budget efficiency and maximum ROI.
• Stay informed on industry trends, pricing models, and new advertising technologies.
• Work closely with clients to understand their branding and marketing goals.
• Prepare and present reports on media buying activities and results to stakeholders.
• Ensure compliance with media laws, regulations, and ethical advertising practices.
• Collaborate with account managers to refine advertising strategies and approaches.
• Manage all accounting aspects related to media buying, including budget tracking.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience as a Media Buyer or similar role in marketing or advertising.
• Strong negotiation and communication skills for dealing with vendors and clients.
• Proficiency in media buying software and analytical tools for campaign management.
• Excellent analytical ability to assess marketing data and measure campaign effectiveness.
• Deep understanding of different media channels and advertising pricing models.
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.