Media Buyer 12M26

As a Media Buyer, you will be the driving force behind media purchasing strategies, working closely with marketing teams to execute campaigns that meet their objectives. You will be responsible for identifying the best channels for advertising, negotiating rates, and working with media representatives to ensure seamless execution. Your role will involve analyzing data, optimizing campaigns, and scaling successful strategies across different media platforms. With an eye for detail and a knack for negotiation, you will be crucial in helping the company reach its audience effectively and efficiently, maximizing the return on investment for every media dollar spent. If you have a passion for media, thrive in a fast-paced environment, and possess excellent analytical skills, this role offers an exciting opportunity to make a significant impact on our business strategy.

Responsibilities

• Develop and execute media buying strategies aligned with marketing objectives.
• Negotiate competitive rates with media vendors to maximize budget efficiency.
• Analyze market trends to identify new opportunities for media placement.
• Collaborate with creative teams to ensure compelling ad content is delivered.
• Monitor campaign performance and optimize strategies for better results.
• Maintain relationships with media vendors and handle contract negotiations.
• Prepare and present detailed reports on campaign outcomes and expenditures.
• Assist in the development and execution of cross-platform advertising plans.
• Evaluate the effectiveness of media campaigns and recommend improvements.
• Ensure all media activities adhere to legal and ethical standards.
• Manage and allocate the media budget across all advertising channels.
• Stay updated on industry trends to enhance media buying techniques.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field required.
• Proven experience in media buying or a related role in advertising.
• Strong negotiation skills with the ability to build vendor relationships.
• Exceptional analytical skills to evaluate media performance effectively.
• Solid understanding of various media platforms and modern advertising trends.
• Excellent communication and presentation skills are essential for this role.
• Proficiency in media planning software and digital marketing tools is preferred.