Mass Market Business Development Manager - Modern Trade

We are recruiting a Mass Market Business Development Manager - Modern Trade for one of our clients, a leading pharmaceutical company based in Dubai.

About Our Client

Our client is a well-established pharmaceutical company in Dubai, recognized for its commitment to innovation, quality, and patient-centric healthcare solutions. With a strong regional presence and a growing portfolio of pharmaceutical products, the company plays a key role in supporting healthcare systems across the Middle East. They foster a data-driven culture and offer a collaborative environment where insights directly influence strategic and commercial decisions.

Key Responsibilities

• Own key mass market accounts, translate ambition into commercial execution, and raise the standard of how products are positioned and executed in-store
  
• Lead business planning, trade investment, and category leadership to drive growth that is both commercially strong and brand-enhancing, with accountability for account P&L, close collaboration with internal stakeholders across finance, supply, marketing, and other functions, and customer/channel demand forecasting that feeds into the IBP process
  
• Develop strategic customer relationships across priority UAE mass market accounts
  
• Manage listings, launches, pricing, promotions, and trade terms with strong commercial discipline
  
• Resolve supply and service challenges quickly to ensure execution excellence
  
• Develop promotional plans around key shopper and customer moments
  
• Manage investment planning and retailer submissions with accuracy and efficiency
  
• Drive best-in-class shelf execution, planogram compliance, and secondary placement standards
  
• Leverage field insights and execution data to identify gaps and implement corrective actions quickly
  
• Monitor sales, distribution, execution, and trade investment with a strong performance focus
  
• Maintain scorecards, forecasts, and issue resolution processes with strong cross-functional discipline
  
• Build demand forecasts by customer and channel for assigned accounts, contributing to the IBP process
  
• Support the development of the UAE mass market growth agenda by customer, category, and brand
  
• Recommend portfolio, pack, and pricing strategies to strengthen channel competitiveness
  
  
  
  
  
  

• Bachelor’s/Master’s degree in Management or a related field
  
• 6–8 years of commercial experience, with strong expertise in UAE modern trade account management
  
• Proven track record managing leading hypermarket and supermarket customers in the UAE
  
• FMCG experience is essential; experience in consumer health, OTC, or VMS is an advantage
  
• Strong understanding of joint business planning, trade investment, and promotional effectiveness
  
• Ability to use customer and market data to drive actions and influence business decisions
  
• Strong stakeholder management, negotiation, and execution skills
  
• Fluent in English; Arabic is an advantage
  
• Based in the UAE with regular field travel; a valid UAE driving license is required
  
  
  
  
  

• Employee Benefits as per the UAE Labor Law
  
• Competitive Salary