Marketing Strategy Lead

*Marketing Strategy Lead*

The Marketing Strategy Lead will be responsible for translating the strategic vision into a comprehensive campaign and full-funnel plan. They will maintain a 360º view of the customer journey (impact, interaction, conversion, sales funnel, and LTV), ensuring coherence and coordination across all teams (creative, paid media, CRM, data, and sales).

Main Responsibilities

• Receive, interpret, and execute the strategic guidelines defined by the CMO.

• Define the strategy for infoproducts.

• Design the end-to-end campaign funnel architecture (awareness → conversion → retention → LTV).

• Coordinate with creative teams to define concepts, key messages, and CTAs.

• Align with Paid Media and Performance teams on campaign setup, tracking, pixel implementation, and audience optimization.

• Collaborate with the CRM team to ensure proper lead flow and nurturing through to conversion.

• Connect with the sales team to guarantee that the generated pipeline is high-quality and measurable.

• Oversee that all touchpoints along the customer journey are integrated and meet business objectives.

• Monitor funnel metrics, generating insights to improve performance and efficiency.

Requirements

• 5–7 years of experience in strategic marketing, infoproducts, growth marketing, or campaign management.

• Strong understanding of integrated campaigns (paid, organic, social, CRM, email, sales).

• Ability to design a complete journey—from awareness to LTV—understanding how all areas connect.

• Excellent communication and leadership skills to coordinate multidisciplinary teams.

• Analytical and business-oriented mindset, with both creative and performance perspectives.

• High organizational, prioritization, and execution skills in dynamic environments.

. Must be Fluent in Spanish.

. Must be based in UAE