Marketing Specialist 07D25

The Marketing Specialist is a dynamic role within the marketing team, crucial for driving the strategic direction and execution of marketing campaigns. This role involves collaborating with different departments to create and implement effective marketing plans that align with the company's objectives. The Marketing Specialist will utilize their analytical skills to assess market trends, track campaign performance, and ensure the team meets its goals. They will be responsible for maintaining the brand’s voice across multiple platforms and engaging with the target audience through creative strategies. This position is ideal for a creative thinker with a strong understanding of digital marketing platforms, and a passion for impactful communication and execution.

Responsibilities

• Develop and implement marketing strategies to meet organizational objectives.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Create compelling content across various marketing channels including social media.
• Coordinate with the sales team to boost brand awareness and product sales.
• Manage the company's online presence and ensure brand consistency.
• Track marketing performance metrics and generate detailed reports for stakeholders.
• Collaborate with external partners to execute cross-promotional marketing campaigns.
• Organize marketing events and promotions to enhance brand visibility.
• Continuously monitor industry trends to refine marketing strategies.
• Develop and oversee marketing budgets, ensuring cost efficiency and effectiveness.
• Ensure compliance with relevant regulations and standards in all marketing materials.
• Provide creative direction for marketing projects to align with overall brand goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field is required.
• Minimum of 2 years of experience in a marketing role preferred.
• Proficiency with various marketing platforms such as Google Ads and social media.
• Strong analytical skills with the ability to interpret data effectively.
• Excellent communication and interpersonal skills are essential for collaboration.
• Creative thinking with a keen eye for detail and design aesthetics.
• Proven ability to manage multiple projects in a demanding environment.