Marketing Research Analyst

Job Purpose

Our Corporate and Customer Research Team delivers strategic insights by analysing customer attitudes and behaviours through surveys, interviews, focus groups, and data analysis.

The Market Research Analyst will contribute to and manage research projects, developing actionable insights and recommendations. This role leverages technologies like SPSS, Power BI, and generative AI to support data collection and analysis, with opportunities to further develop technical and analytical skills. The Analyst will synthesise findings, prepare reports, and present recommendations to Senior Management, while ensuring value from external suppliers and supporting continuous improvement in research practices.

In This Role, You Will

• Have a full understanding of the business units needs, be the central point of contact for all their research needs.
• Identify, prioritise and develop research projects to support the end user department, link findings from various sources to enrich the data and present actionable recommendations to all levels within the business unit.
• Develop the annual research budget and plan. Set, monitor, and develop key performance indicators.
• Manage, prioritise, and implement research requirements of the business units to ensure that pressing research issues are investigated and analysed and that findings and proposed recommendations are presented to Senior Management for their immediate consideration and action.
• Manage the costs on each project to ensure they are within the annual budget. Monitor and check the distribution and scheduling of surveys to ensure that respondents are not targeted more than once on the same day.
• Manage and develop projects for allocated departments across the Emirates Group and provide effective and valuable feedback in a timely and accurate manner to the Senior Management with an aim of highlighting issues and proposing solutions.
• Fully explore the data to provide new insights by customer segment, to aid the business in providing more focused and targeted services to meet consumer needs.
• Ensure that third party suppliers deliver projects on time and in a cost-effective manner and develop existing contacts to establish new research projects.
• Create and monitor a comprehensive database on customer and competitor profile
• Co-ordinate with external research consultants and provide information which will be utilised to enhance surveys conducted and summarise/distribute results to provide Senior Management with feedback that needs to be reviewed and implemented in a timely and accurate manner.
• Manage outside suppliers who will be used for running studies and surveys to ensure timely and accurate delivery of services.
• Play an active role in the preparation of the annual budget and tracking expenditure on an on-going basis.
• Liaise and co-ordinate with local educational institutions to bringing together part-time manpower and train them in conducting face-to-face interviews and delegate administration tasks (i.e., packing, sorting, data capture etc.) and be responsible for the supervision of these part-time staff.
• The job holder along with Senior Manager Market Research, will develop and maintain Research links with established airline bodies aircraft manufacturers, airlines to ensure maximum benefit in furthering our corporate research capabilities.
• Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields.
• Liaise with external research consultants and gain information in order to keep abreast with new research techniques and software applications that will benefit the Emirates Group.
  
  

Qualification

To be considered for this role, you must meet the below requirements:

• Qualifications: Degree or Honours (12+3 or equivalent) in a Business Discipline or a Post-Graduate Degree in a similar field would be preferable.
• Experience: 5+ years experience in Commercial/Sales/Research/Analysis
  
  

Knowledge/Skills

• Experience in market research experience out of which 3 years in a supervisory position, managing staff and suppliers, preferably with an airline or travel related industry.
• Market Research techniques, good knowledge of MS packages such as MS Excel, MS Access and an understanding of statistical software such as Statistical Product and Service Solutions (SPSS).
• Should have knowledge and interest in human behaviour.
• The jobholder must possess strong communication skills: the ability to prepare written reports and present findings and recommendations to senior management.
• Proven ability to work independently and within a team. Should also possess good negotiating abilities to deal with external suppliers.
  
  

At Emirates, were committed to providing our employees with opportunities to grow and develop in their careers. So if youre looking for a challenging and rewarding opportunity, apply today and join our team!

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers.

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