Marketing Officer (225-911)

A Marketing Officer plays a crucial role in facilitating the strategic planning and execution of marketing initiatives to enhance brand awareness and drive sales growth. This position is responsible for researching market trends, identifying target audiences, and developing marketing strategies and campaigns. The Marketing Officer collaborates with various departments to ensure cohesive communication and branding across all platforms. They monitor and evaluate the effectiveness of marketing activities to optimize future campaigns. In addition, the Marketing Officer stays abreast of industry developments and competitor activities to ensure the company’s marketing strategies are competitive and innovative. This dynamic role requires creativity, strategic thinking, and excellent communication skills to effectively convey the brand's message to the target market.

Responsibilities

• Develop and implement marketing strategies and campaigns to meet organizational objectives.
• Conduct market research to identify trends, target audience preferences, and competitive landscape.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies across departments.
• Create engaging content for various marketing channels including social media, email, and print.
• Monitor and report on marketing campaign effectiveness, using analytics to drive improvements.
• Manage the marketing budget, ensuring cost-effective use of resources and maximizing ROI.
• Develop and maintain positive relationships with media and other marketing-related networks.
• Organize promotional events, exhibitions, and sponsorships to enhance brand visibility.
• Oversee the creation and production of marketing materials such as brochures and advertisements.
• Support sales teams by developing sales materials and presentations to aid in customer acquisition.
• Stay updated on new marketing technologies and practices, implementing them as suitable.
• Regularly review and update the company's digital presence across various platforms.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills and familiarity with data analysis and reporting tools.
• Excellent verbal and written communication skills with attention to detail.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Proficient in using marketing software and digital marketing tools, including social media platforms.
• Creative thinker with a passion for innovation and a dynamic approach to marketing.