Marketing Officer 09F25

The Marketing Officer plays a crucial role in developing and implementing strategic marketing plans to drive brand awareness and support company sales objectives. This position is designed for a creative and innovative individual who is proficient in market analysis and capable of handling various marketing campaigns across multiple platforms. The Marketing Officer will collaborate with internal teams to execute strategies that foster brand placement and customer engagement. The ideal candidate for this role will have a strong understanding of marketing principles, excellent communication skills, and a proven track record of successful marketing campaigns. The role requires the ability to work independently with minimal supervision as well as manage multiple projects simultaneously. By fulfilling these duties, the Marketing Officer will contribute significantly to the company's mission and overall growth.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness.
• Collaborate with cross-functional teams to support marketing objectives and initiatives.
• Oversee the production and distribution of promotional materials and advertisements.
• Conduct market research to identify trends and gauge customer preferences.
• Utilize digital marketing tools and techniques to optimize campaign reach.
• Manage social media channels to increase engagement and build community.
• Analyze the performance of marketing campaigns and adjust strategies accordingly.
• Develop pricing strategies in conjunction with product development and sales teams.
• Prepare and present reports on marketing performance to senior management.
• Coordinate with external vendors and agencies for projects as required.
• Monitor competitors' activities and adjust marketing strategies to meet market changes.
• Ensure brand consistency across all marketing channels and platforms.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of three years of experience working in a marketing role.
• Strong understanding of current digital marketing concepts and best practices.
• Excellent verbal and written communication skills are essential.
• Proven ability to manage multiple projects with tight deadlines effectively.
• Experience with market analysis and understanding of competitive dynamics.
• Proficiency in using marketing software and digital analytics tools is preferred.