Marketing Manager

The role

The Senior Manager, Client Experience and Partnerships leads Atelios relationship marketing. The role owns the strategy, budget and performance of CRM, clienteling, experiential marketing, PR and brand partnerships with one goal: turning attention into lasting, valuable relationships with private clients and the design community.The role reports to the Marketing Director.

Key accountabilities 
Relationship marketing strategy. Define and own the client experience and CRM strategy for private clients, architects and interior designers, aligned with business priorities.
Client intelligence and CRM. Lead segmentation, lifecycle programmes and client insight.
Clienteling. Build the clienteling framework with sales department, turning client insight into personal outreach that drives repeat purchase and referral.
Experiential marketing. Shape an annual programme of launches, private viewings, trade gatherings and international fairs, each measured on acquisition, conversion and retention.
Brand partnerships. Lead joint marketing plans and co-investment with the brands Atelio represents, as the main counterpart to their marketing teams.
PR and communications. Evolve the PR strategy for the region, lead the agency and build Atelios presence in design, art and lifestyle media.
Performance and budget. Own the budget, KPIs and reporting for the function, and present results and recommendations to senior leadership.
Leadership. Build and develop the team, manage agencies and suppliers, and set the standard for how Atelio treats every client.

Profile 

• 8 or more years in marketing, including at least 4 leading CRM, client experience or experiential marketing, and experience managing a team.
• A background in a relationship-led sector: a fashion, jewellery or beauty maison, an auction house or gallery, design and interiors, hospitality or real estate.
• A 360-degree view of marketing, across digital and offline channels.
• Strategic and hands-on in equal measure, with the analytical depth to read client data and the creative judgement to design experiences.
• The presence to earn the confidence of senior leadership, partner brands and discerning clients, and to present strategy with clarity.
• Experience owning a budget and leading agencies.
• Genuine curiosity for design, architecture and art.
• Fluent English. Arabic and experience in Saudi Arabia are valued.