Marketing Manager

Marketing Execution & Planning

• Deliver annual marketing and communications plans aligned with budgets, ROI, and business goals.
• Track industry trends and competitors to shape new strategies.
• Execute PR activities aligned with hotel marketing priorities.
  
  
  

• Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with relevant departments.
• Social media management for hotel, F&B and spa (content calendars creation).
  
  
  

• Ensure brand consistency across all touchpoints (signage, collateral, experiences, B2B & B2C, photography, videography).
• Roll out global/regional campaigns using brand toolkits.
• Manage visual assets—photo, video, and graphics—per brand guidelines.
  
  
  

• Execute PR/media plans for F&B, rooms, spa, events.
• Maintain updated media kits (fact sheets, bios, imagery, content).
• Support press visits, events, and FAM trips to elevate visibility.
• Draft releases, articles, and statements for storytelling.
• Maintain media lists, monitor coverage, and report ROI.
• Respond to media queries and support crisis comms.
  
  
  

• Execute integrated campaigns across channels, in line with brand and annual plans.
• Activate sponsorships, partnerships, and events to drive engagement.
• Analyze performance and optimize based on insights.
  
  
  

• Manage daily coordination with partners and PR agencies.
• Oversee hotel participation in tourism board promotions and key collaborations.
  
  
  

• Monitor marketing spend and ensure budget discipline.
• Report on campaign results, media coverage, and ROI.
  
  
  

• Align with Sales, Rooms, F&B, Spa, and Events for integrated marketing campaigns.
  
  
  

• Organize marketing assets and reports archive.
• Share media calendars, campaign updates, and summaries.
• Conduct daily media monitoring and share clippings with relevant teams.
  
  
  

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on Marketing and PR experience in luxury hospitality.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi‑channel campaigns.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite).
• Great aesthetic sense.
• Commercial acumen.