Marketing Manager

Marketing Manager – Retail Industry (Personal Care & Baby Products)

Location: Dubai, UAE

Mandate Statement

:The role profile outlined below has been deliberately and meticulously authored by the Eaton SAKS International team in close alignment with the client’s strategic intent, growth ambitions, and long-term vision for success

.Each requirement has been defined directly by the client and represents a critical prerequisite for the organization’s next phase of growth. These criteria are intentional, structured, and non-negotiable. They will not be diluted, compromised, or interpreted through a short-term or convenience-led lens in any way

.
Role Overvi

ewA leading family-owned retail organization is seeking a highly experienced Senior Marketing Manager to lead and execute the brand’s end-to-end marketing strategy across multiple regional market

s.
This role is suited to a commercial, insight-driven marketing leader with a strong background in retail, personal care, and baby products someone who excels in building integrated, omni-channel campaigns, driving customer engagement, and delivering measurable commercial impa

ct.The successful candidate will be a strong trade marketeer, capable of building repeat consumer loyalty, shaping compelling propositions, and aligning marketing execution tightly with trading and commercial objectiv

es.
Key Responsibili

tiesCampaign & Event Stra

• tegyLead the planning, execution, and optimization of the annual marketing calendar across seasons, categories, and reg
• ionsBuild integrated campaign strategies aligned to business objectives and customer n
• eedsDefine KPIs and track campaign effectiveness across digital, in-store, and ATL chan

nels
Customer Insight & Proposition Develo

• pmentDevelop compelling value propositions rooted in consumer data, cultural insights, and competitive ana
• lysisCollaborate closely with category, e-commerce, and merchandising teams to ensure marketing initiatives directly support trading

goals
Creative Development & Brand Communi

• cationOversee end-to-end creative development across digital, social, CRM, in-store, and ATL
• assetsPartner with internal teams and external agencies to deliver high-impact content and brand storyt

elling
Partner & Agency Man

• agementBuild and manage a strong network of creative, production, and media p
• artnersSelect, brief, and evaluate partners based on campaign objectives and required ex

pertise
Media Strategy & Ampli

• ficationLead media planning across ATL, digital, and performance
• channelsTrack media ROI and continuously optimize strategies using real-time performance

insights
Customer Value Managem

• ent (CVM)Drive data-led lifecycle marketing, segmentation, and loyalty s
• trategiesDeliver personalized customer journeys that improve engagement, retention, and lifet

ime value
Brand & Supplier Col

• laborationLead co-marketing initiatives with key suppl
• ier brandsExecute joint visibility plans, in-store activations, and shared media

campaigns
Qualifications &

Experienc

• e:
  EducationBachelor’s degree in marketing, Business, or a relate
• d disciplineMBA strong

ly preferr

• ed
  ExperienceMinimum 10 years’ marketing experience within r
• etail or FMCGStrong exposure t
• o GCC marketsProven track record leading integrated omni-channel market
• ing campaignsExperience working with mid-to-large creative and m

edia agencies
Technical & Strategi

• c CompetenciesDeep knowledge of CRM, segmentation, personalization, and loy
• alty marketingStrong understanding of media strategy across ATL, digital, and perform
• ance platformsExpertise in campaign planning, performance tracking, an

d optimization
Leadership &

• ; CollaborationDemonstrated ability to lead cross-functional teams and manage seni
• or stakeholdersStrong partner-management capability across creative, production, and
• media agenciesComfortable operating in high-growth, fast-paced reta

il environments
Commercial &

• Creative AcumenStrong commercial mindset with the ability to tie marketing investment directly to b
• usiness outcomesBalanced capability across analytical thinking and creative br

and storytellin

• g
  Language SkillsFluency in
• English requiredArabic s

trongly preferred
Who Will Th

• rive in This Role?Strategic thinkers who are equally comfortable with
• hands-on executionMarketers passionate about brand building and measurable
• commercial impactLeaders who bring clarity to complexity and drive seamless collaborat
• ion across marketsA senior manager seeking full autonomy and ownership of end-to-end, 360°