Marketing Manager

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.

Job Purpose

The Marketing Manager leads the execution of comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and support business growth objectives, in alignment with the brand’s global positioning while tailoring communication to local customer behavior and market dynamics. This role collaborates across functions and applies analytical thinking to optimize marketing campaigns and measure ROI. The ideal candidate brings a balance of creativity, commercial acumen, and hands-on execution.

Job Responsibilities

Strategy & Planning

• Develop annual and quarterly marketing plans aligned with business priorities and sales targets.
• Analyze market trends, customer insights, and performance data to guide marketing initiatives and identify opportunities for expansion or improvement
• Maintain brand integrity, tone of voice, and creative guidelines in all communications.
• Liaise with OEM partners and the Group’s corporate teams to obtain required information and ensure full adherence to all brand, regulatory, and corporate guidelines.
• Develop annual competitive intelligence reports & go-to-market tactics.
• Introduce performance forecasting models for campaign ROAS.
• Lead omnichannel strategy alignment (retail, digital, content, events).
• Apply strong strategic thinking to translate OEM and the Group’s directives into effective local marketing plans and initiatives.
  
  

Digital & Performance Marketing

• Lead paid digital media campaigns (search, social, display, video, programmatic) focused on lead generation and performance optimization.
• Manage SEO/SEM, website performance, UX content updates, and CRO.
• Track and improve lead pipeline performance from digital platforms (Meta, Google Ads, TikTok, Waze, AutoTrader platforms, etc.).
  
  

Content & Creative Development

• Plan and deliver localized campaign messaging, product campaigns, and tactical offers.
• Lead owned social media, community engagement, and content amplification with a sharp focus on content quality
• Support content scheduling and posting across social platforms, ensuring consistency with brand messaging and campaign objectives.
• Ensure all communication, POS and customer facing literature are compliant to Corporate Identity guidelines and proofread all promotion material prior to submission to release for printing.
  
  

Events, Partnerships & Retail Marketing

• Lead end-to-end event ROI modelling for each activation
• Plan and activate test drive events, mall activations, dealership events, and trade show participation.
• Develop retail POS, showroom branding, signage, campaign rollout kits, and seasonal branding materials.
• Identify and manage partnerships, sponsorships, and community initiatives aligned with brand values.
  
  

Budget & Reporting

• Manage brand marketing budget, forecast spending, track ROI, and ensure efficiency across touchpoints.
• Own periodic dashboards measuring KPIs: inquiries, conversion rates, digital metrics, engagement, campaign ROI, and brand health.
  
  

Job Requirements

Qualifications

• Minimum Bachelors degree in Marketing or similar.
• Digital Marketing certifications preferred.
• Preferred: Certification in Digital Strategy, Growth Marketing, CX, or Marketing Analytics.
  
  

Experience

• 5+ years marketing experience in reputed organization in the region.
• Automotive Industry experience is an advantage
  
  

Knowledge & Skills

• A general understanding of the UAE automotive market, trends, and competitor landscape.
• Proven experience as a marketer with a strong track record in campaign planning, execution, and measurement.
• Proficiency in digital marketing platforms and analytics tools
• Strong analytical, strategic-thinking, and creative problem-solving abilities
• Excellent communication and interpersonal skills, with emotional intelligence and stakeholder management experience.
• Ability to manage budgets, timelines, and competing priorities in a fast-paced environment
  
  

At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.

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