Marketing Manager

As the Marketing Manager at Wall Street English, you will be responsible for leading the marketing strategy and overseeing all marketing activities across the country. Reporting directly to the General Manager, your role focuses on increasing brand visibility, generating high-quality leads, supporting student acquisition, and ensuring alignment with the company’s growth objectives.

Key Responsibilities:

• Develop and implement online (SEO, SEM, inbound marketing, content creation, lead nurturing, PR, brand reputation) and offline (site marketing, events, partnerships, promotions) strategies.
• Plan and execute monthly, quarterly, and yearly marketing campaigns to drive enrollments and meet business KPIs.
• Monitor and analyze marketing KPIs, campaign ROI, and lead conversion rates for continuous optimization.
• Manage marketing budgets, track expenditures, and ensure maximum return on investment.
• Oversee social media channels, website content, and blogs to maintain a consistent brand voice.
• Build and manage partnerships with local organizations, agencies, and media outlets to expand reach.
• Adapt and localize global Wall Street English campaigns for the Dubai market.
• Collaborate closely with the sales team to ensure lead quality and conversion objectives are met.

• Experience : Minimum 4–5 years in marketing roles, preferably within   international organizations   or agencies managing global clients.
• Education : Bachelors degree required; Master’s preferred.
• Skills & Competencies :
• Proven experience managing   end-to-end marketing campaigns .
• Strong knowledge of   digital marketing , analytics, and automation tools (HubSpot preferred).
• Excellent verbal and written communication skills.
• Strong negotiation, stakeholder management, and leadership skills.
• Analytical mindset with the ability to evaluate data and improve performance metrics.
• Thrives in a   fast-paced, dynamic, and entrepreneurial environment .
• Passionate about   building a premium education brand   in Dubai.
• Languages : Fluency in   English   required;   Arabic proficiency preferred .

• Competitive salary and performance-based incentives.
• Quarterly performance bonuses based on achieving KPIs.
• Comprehensive   health insurance   coverage for the employee.
• Annual flight allowance   as per company policy.
• Visa, work permit, and processing   fully sponsored by the company.
• End-of-service gratuity   in accordance with UAE labor laws.
• Professional growth opportunities with   Wall Street English International   exposure.