Marketing Manager

Title: Marketing Manager

Location: Dubai

Department: Marketing

Reporting to: General Manager

Brand Video: https://tinyurl.com/bdzap3n6

Role overvie

wWe are looking for a dynamic leader and doer who has a passion for both grassroots and digital marketing to own and lead the local customer brand experience and activations. The person we are looking for should be able to paint with all the colors in the marketing palette—digital, social, community, traditional and all elements that will create brand favour and drive consistent customer footfall. The ideal candidate will become an integral ambassador for the company, brand and citywide culture on a whole. They will be expected to be on-site in the market and, although being a self-starter is a requirement, they will work across a broad team touching many facets of our business. This is a crucial time in our society where we and our cities need champions looking to help us re-emerge

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Responsibiliti

• esCollaborate and execute local digital marketing activiti
• esSocial media - organic and paid (knowledge of running paid social & PP
• C)Influencer programmi
• ngCoordinate inclusion of restaurant activities with CRM te
• amEnsure content on web is updated and all information is correct working with broader te
• amManage and coordinate vendor digital platform alignme
• ntManage community digital platfor
• msOversee aggregate and review sites (Google, Yelp, et
• c)Execution of Hospitality-specific consumer offers/promotions on company app o Lead for all consumer related programming local
• lyCollaborate with PR agency and local te
• amWhere relevant, collaborate with landlord marketing team on broader activations and promotions calenda
• rsLocal grassroots marketi
• ngConnect brand with neighbourhood - local resident programs, social media groups etc. o Work with local gatekeepers to promote the compa
• nyWork with local boards and collectives to be part of the communi
• tyCoordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention bureau, BIDs, charitable organizations, local chamber of commerce, et
• c.Forge local partnerships i.e.: relevant festival, BID events, Convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, e
• tcActivations - Execute weekly/monthly programmi
• ngLiaison with all third-party activations - cultural, sponsors, et
• c.Conceive programming - including outreach, negotiate and bo
• okCoordinate day-of in close collaboration with restaurant operations te
• amTake social media conte
• ntDirect third-party shoo
• tsPromotions - App and social media bas
• edWork with team on consumer-facing promotio
• nsUtilize a broad array of tools including the company App platfo
• rmBlend local calendar with global company objectiv
• esPoint of sale marketing o Responsible for executing all physical consumer message/promotional signage pertaining to company environme
• ntCompetitor research o Monitor competitors and neighborhood establishments on consumer activities and promotions/programmi
• ngReporting and research - Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and inhouse advertising, app use, consumer offers, et
• c.Optimize performance on an on-going basis using data too
• lsGaining local customer insight through surveys and word-of-mou
• thBudget manageme

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Skil

• ls:Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible resu
• ltsProven working experience in digital, social or traditional market
• ingDemonstrable experience managing marketing campaigns and activations and using digital to
• olsHighly creative with experience in identifying target audiences and devising programs that engage, inform and motiv
• ateStrong analytical skills and data-driven think
• ingUp to date with the latest trends and best practices in activati
• onsKnowledge of social media and analytic tools such as google analyt
• icsStrong communication and writing ski
• llsAbility to capture content that is social-media-worthy for our br
• andExperience leading consumer-focused projects and/or platfo
• rmsRecognizes achievements that support team succ
• essModels and holds others accountable for leading ethically and with a high degree of integr
• ityMinimum Education: BA/BS Bachelor’s Deg
• reeMinimum Years of Experience: 5+ Years of relevant professional experience demonstrating progressive career gro

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About our cul

tureAt Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness busin