Marketing Manager Wearables 20F26

As a Marketing Manager in the rapidly evolving wearables sector, you will be at the forefront of leveraging technology to create compelling marketing strategies that enhance product visibility and drive sales. Working closely with cross-functional teams, you will craft and execute campaigns that resonate with tech-savvy and health-conscious consumers. Your role will involve employing innovative marketing tactics to enhance brand awareness and position the company as a leader in the wearables market. A successful candidate will have a deep understanding of consumer behavior, a strategic mindset, and the ability to translate complex data into actionable insights. If you are a forward-thinking marketer with a passion for technology and an ability to anticipate industry trends, this role offers the opportunity to shape the future of wearable technology.

Responsibilities

• Develop comprehensive marketing strategies to increase brand visibility in the wearables market.
• Lead and manage the execution of integrated marketing campaigns for wearable products.
• Coordinate with product development teams to align marketing strategies with product launches.
• Analyze market trends and consumer preferences to inform marketing tactics and initiatives.
• Oversee the development and management of digital and print marketing collateral.
• Engage with marketing agencies and partners to deliver collaborative marketing projects.
• Monitor and evaluate the performance of marketing campaigns against established objectives.
• Conduct consumer research to understand audience needs and preferences for wearables.
• Manage the marketing budget and ensure all projects are delivered within cost constraints.
• Drive partnerships and collaborations with influencers and industry stakeholders in the tech world.
• Prepare regular reports on campaign performance for senior management and stakeholders.
• Ensure compliance with industry standards and legal regulations in all marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a marketing manager, preferably in the tech or wearables sector.
• Strong understanding of market research techniques and data analysis.
• Excellent communication and leadership skills to manage cross-functional teams effectively.
• Ability to develop strategic partnerships and manage third-party marketing collaborations.
• Demonstrated expertise in digital marketing channels, including social media and email marketing.
• Creative thinking with the capability to design and execute innovative marketing campaigns.