Marketing Manager Surgical EEMEA

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

About Surgical:

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you will make an impact:

• Develop and execute comprehensive marketing strategies to effectively position Edwards’ Surgical Business Unit products. This role combines strategic planning, digital marketing, and customer-centric initiatives to drive product adoption, enhance customer experience, and support business growth.

• Strategic Marketing & Planning
• Develop annual marketing plans including strategies and tactics.
• Integrate digital marketing strategies, marketing automation tools, and data-driven insights to optimize campaign performance and customer engagement.
• Build and maintain strong relationships with KOLs to inform product launch plans and understand market dynamics.
• Customer Journey & Engagement
• Design and implement initiatives that enhance the customer journey, ensuring a strong customer focus across all touchpoints.
• Develop targeted campaigns leveraging segmentation, personalization, and analytics to improve engagement and conversion.
• Content Development & Compliance
• Adapt to global marketing messages and collateral based on regional strategies, competitive environment, and regulatory requirements.
• Drive marketing materials through legal and regulatory approval processes in collaboration with cross-functional stakeholders.
• Data Management & Analytics
• Analyze clinical, market, and campaign data to assess impact and inform decision-making.
• Utilize data management systems and dashboards to monitor KPIs, campaign effectiveness, and ROI.
• Implement marketing automation workflows to streamline processes and improve efficiency.
• Cross-Functional Collaboration
• Partner with sales, clinical specialists, governmental affairs, and training teams to ensure optimal integration of marketing efforts.
• Lead major projects for congress management and product launches, including Salesforce readiness and training.
• Budget & Performance Management
• Manage budgets related to product lines, campaigns, and projects.
• Measure effectiveness of educational tools, resources, and programs through surveys, field feedback, and KOL reviews; develop and implement improvement plans.
  

• Bachelor’s Degree with 7+ years of experience in Marketing in the healthcare industry.
• Experience in digital marketing, marketing automations, and data-driven campaign management
• Proven expertise in digital marketing platforms, CRM systems, and marketing automation tools.
  
  

• Strong analytical skills with ability to interpret data and translate insights into actionable strategies.
• People Management Experience – Preferred
• Strong interpersonal skills with the ability to work effectively in diverse, multicultural teams
• Excellent documentation, communication, and interpersonal skills, including negotiation and relationship management.
• Ability to manage competing priorities in a fast-paced environment and influence stakeholders across all organizational levels.
• Deep understanding of marketing concepts, event management strategies, and regulatory requirements.
• Strict attention to detail and ability to drive achievement of objectives.
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules).