Marketing Manager GCC - Adhesives

About this Position We are seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives that drive business growth, strengthen customer engagement, and enhance brand positioning across the GCC region. This role will oversee a diverse portfolio of brands spanning multiple industries and customer segments. The ideal candidate combines strong strategic thinking with hands-on execution and a deep understanding of industrial markets, customer needs, and value-based marketing

What You´ll Do

• Develop and implement the regional marketing strategy aligned with business objectives, sales targets, and product portfolio priorities.
• Conduct market analysis to identify growth opportunities, emerging trends, and competitive positioning.
• Collaborate with sales, product management, and leadership teams to define go-to-market strategies for key segments and innovations.
• Strengthen brand awareness and differentiation across industrial markets through integrated communication campaigns.
• Oversee the creation of marketing materials (digital, print, and on-site) ensuring alignment with global brand guidelines.
• Own all digital marketing initiatives for the GCC region, aligning with global and local campaigns (e.g., RAQN, LinkedIn, Instagram, TDX).
• Define and execute the retail marketing strategy in collaboration with category, segment managers and trade marketing.
• Lead rebranding and in-store revamp initiatives based on market needs and brand guidelines.
• Support distributor sales teams through regular training programs focused on technical knowledge and value selling.
• Plan and execute trade shows, industry conferences, customer events, and technical seminars.
• Lead the annual marketing budget planning and ensure effective budget utilization.
• Manage purchase orders, vendor coordination, and subscription renewals (e.g., MEED, EGBC, creative agencies, etc).
  
  

What makes you a good fit

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
• 7+ years of marketing experience, preferably in B2B/B2C environments with multi-brand exposure
• Proven track record in brand management, retail marketing, and digital strategy
• Strong analytical, project management, and communication skills
• Experience working in a matrix organization and leading cross-functional initiatives and teams
• Regional experience in GCC markets required
• Arabic language skills beneficial
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

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