Marketing Manager - Fragrances 11F25

Join our team as a Marketing Manager for Fragrances, where you will play a pivotal role in shaping the future of our aromatic portfolio. We are an innovative company that values creativity and strategic thinking. As the Marketing Manager, you will be responsible for developing and implementing marketing strategies that enhance brand recognition and drive sales growth. The ideal candidate will have a strong passion for fragrances and a proven track record in marketing management within the consumer goods sector. You will work closely with cross-functional teams to ensure that our products resonate with customers and distinguish us in a competitive market. This is a unique opportunity to influence the fragrance industry and contribute to the legacy of an iconic brand.

Responsibilities

• Develop and execute marketing strategies to boost brand presence and visibility.
• Lead the creation of marketing campaigns that align with brand objectives and goals.
• Coordinate with product development teams to launch new fragrance lines successfully.
• Analyze market trends to identify opportunities and refine marketing approaches.
• Manage a marketing budget and allocate resources to maximize marketing ROI.
• Oversee the development of promotional materials and product packaging designs.
• Establish partnerships with retailers to improve product placement and availability.
• Conduct competitive analysis to benchmark and strategize our market position.
• Organize promotional events and exhibitions to enhance brand engagement.
• Track and report on the effectiveness of marketing initiatives and campaigns.
• Collaborate with digital marketing teams to augment online presence and campaigns.
• Foster a culture of creativity and innovation within the marketing department.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least five years of marketing management experience in the consumer goods industry.
• Demonstrable experience in product launching and go-to-market strategies.
• Strong analytical skills to assess and interpret market data and trends.
• Excellent communication and leadership skills to manage cross-functional teams.
• Proficiency with digital marketing tools and platforms to drive online marketing.
• Proven ability to manage budgets and deliver results within allocated resources.