Marketing Manager (225-914)

As a Marketing Manager, you will be at the helm of our company's marketing strategies and efforts, responsible for ensuring our brand message is strong and consistent across all channels and marketing efforts. You'll oversee a dynamic team, coordinate marketing campaigns, manage budgets, and liaise with both internal teams and external stakeholders. Your central goal is to help drive growth, establish brand loyalty, and communicate the company's value proposition to its target audience effectively. As a creative, strategic, and analytical leader, you will harness your knowledge of marketing trends, consumer behavior, and emerging platforms to position our company for competitive success in a fast-paced market environment.

Responsibilities

• Develop and oversee marketing strategies that align with business goals and objectives.
• Design and implement a comprehensive marketing plan to promote brand awareness.
• Collaborate with cross-functional teams to create and execute marketing campaigns.
• Analyze market trends, competitor activities, and consumer insights for strategic planning.
• Manage budget allocations, forecasting, and ROI tracking for marketing initiatives.
• Lead and mentor the marketing team, fostering a culture of creativity and accountability.
• Oversee the creation of digital, print, and multimedia marketing assets and content.
• Utilize analytical tools to track and evaluate campaign effectiveness and performance.
• Establish and maintain relationships with external agencies and media contacts.
• Ensure brand consistency across all marketing materials and communications channels.
• Prepare and present regular reports to senior management on marketing performance.
• Stay informed on the latest marketing technologies and digital trends to innovate strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required.
• Proven experience as a Marketing Manager or in a similar leadership role is essential.
• Strong understanding of digital marketing tools, strategies, and analytics platforms.
• Excellent communication, presentation, and interpersonal skills for managing teams.
• Demonstrated ability to develop and manage comprehensive marketing budgets successfully.
• Creative thinker with excellent organizational and time-management skills.
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.