Marketing Manager (225-1017)

The Marketing Manager plays a crucial role in leading and optimizing marketing strategies to elevate brand presence across various platforms. They are responsible for the design, execution, and management of marketing initiatives that align with the company’s objectives. Through innovative thinking and data-driven insights, the Marketing Manager ensures that the company's products and services resonate with the target audience. They are adept at collaborating with cross-functional teams to ensure cohesive messaging and effective delivery. In this dynamic role, the Marketing Manager leverages market research, competitive analysis, and customer feedback to refine marketing tactics, thereby contributing significantly to the company's growth and market dominance.

Responsibilities

• Develop and oversee comprehensive marketing plans that align with the business objectives.
• Lead a team of marketing professionals in executing and managing marketing campaigns.
• Monitor, analyze, and report on the performance of marketing initiatives and campaigns.
• Collaborate with sales teams to create marketing strategies that enhance customer acquisition.
• Create and manage budgets for marketing campaigns, ensuring efficient allocation of resources.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Utilize data and analytics to measure efficacy of marketing efforts and pivot as required.
• Coordinate with designers, content creators, and digital specialists to produce engaging content.
• Maintain brand consistency across all marketing channels and internal communications.
• Identify and explore new marketing channels to increase brand visibility and customer reach.
• Ensure compliance with industry regulations and best practices in marketing activities.
• Build and maintain relationships with external partners, agencies, and vendors for strategic advantage.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Minimum of five years of experience in a marketing management or related role.
• Proven track record of designing and implementing successful marketing campaigns.
• Strong analytical skills with ability to interpret data and statistics effectively.
• Excellent communication and leadership skills capable of motivating a team.
• Proficiency in marketing software and tools, including CRM, analytics, and automation platforms.
• Ability to manage multiple projects simultaneously in a fast-paced environment.