Marketing Manager 07J26

The role of a Marketing Manager is integral to driving the strategic direction and implementation of marketing initiatives. As a Marketing Manager, you will oversee a team responsible for developing innovative marketing campaigns that align with the company's objectives and enhance brand awareness. Your efforts will directly influence customer engagement, sales growth, and the overall brand positioning in the market. With a keen eye on market trends, competitor strategies, and customer preferences, you will work towards optimizing marketing efforts across various channels, both digital and traditional. A successful Marketing Manager will combine creativity with data-driven decision-making to shape the company's marketing landscape effectively.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business goals.
• Collaborate with cross-functional teams to align marketing efforts with product development.
• Conduct market research to identify new opportunities and consumer preferences.
• Oversee the creation of marketing materials and content for multiple channels.
• Manage and evaluate digital marketing campaigns, including SEO, SEM, and social media.
• Ensure brand consistency across all marketing initiatives and communications.
• Analyze campaign performance data and adjust strategies to optimize results.
• Lead and mentor a team of marketing professionals to achieve departmental goals.
• Coordinate and manage events to promote customer engagement and brand visibility.
• Establish partnerships with external agencies and vendors for specialized marketing services.
• Monitor competitor activities and adjust marketing strategies accordingly.
• Prepare and manage the marketing budget, ensuring cost-effectiveness of campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of five years of experience in a marketing manager role.
• Proven track record in developing and executing successful marketing campaigns.
• Strong analytical skills and proficiency in using data to drive decision-making.
• Excellent leadership and team management capabilities with proven results.
• Outstanding communication and interpersonal skills to collaborate effectively.
• Experience with digital marketing tools and platforms, including social media.