Marketing Lead – Leisure Group 17M26

The Marketing Lead for Leisure Group 17M26 is a strategic role focused on boosting the company's presence in the leisure and tourism industry. This position demands a visionary leader capable of crafting innovative marketing strategies that align with the group's overall business objectives. As the Marketing Lead, you will spearhead the development and execution of marketing initiatives that drive brand awareness, enhance customer engagement, and ultimately increase market share. You will collaborate closely with cross-functional teams to ensure that marketing efforts are well-integrated and effectively serve the overarching goals of the organization. This role requires a deep understanding of market trends, consumer behavior, and digital marketing tactics to navigate the ever-evolving landscape of the leisure market.

Responsibilities

• Develop comprehensive marketing strategies that align with the company’s business goals.
• Lead brand positioning efforts to enhance visibility in the leisure market segment.
• Collaborate with product teams to design effective promotional campaigns.
• Conduct market research to identify key trends and emerging opportunities.
• Analyse consumer insights to drive strategic marketing initiatives and plans.
• Oversee the creation and implementation of digital marketing activities.
• Manage social media platforms to increase engagement and brand loyalty.
• Work with the sales team to support lead generation and customer acquisition efforts.
• Monitor and report on marketing campaigns’ effectiveness and ROI.
• Ensure the marketing budget is managed efficiently and effectively.
• Foster partnerships with key stakeholders to expand market reach and influence.
• Develop and nurture a high-performing team of marketing professionals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Proven experience in a senior marketing role within the leisure industry.
• Strong understanding of current digital marketing trends and practices.
• Excellent leadership skills with the ability to inspire a marketing team.
• Exceptional communication and presentation skills are mandatory for this role.
• Demonstrated ability to create and execute successful marketing strategies.
• Analytical mindset with robust data-driven decision-making capabilities.
• Familiarity with marketing software and tools such as CRM, SEO, etc.
• Ability to work collaboratively across different departments and management levels.