Marketing Lead – Leisure Group 05D25

The Marketing Lead for Leisure Group 05D25 is responsible for designing and implementing comprehensive marketing strategies that drive business growth and brand presence. This pivotal role requires a dynamic individual who can understand consumer behavior within the leisure industry and leverage this knowledge to create targeted marketing campaigns. The Marketing Lead will guide and mentor a team of marketing professionals, align marketing strategies with corporate goals, and ensure that all marketing initiatives resonate with the target audience. The ideal candidate possesses a strong blend of creativity, strategic thinking, and analytical skills, enabling them to explore new market trends and drive innovations across various marketing platforms. With a focus on enhancing customer engagement and fostering brand loyalty, the Marketing Lead will play a crucial role in shaping the future of the Leisure Group.

Responsibilities

• Develop and implement comprehensive marketing strategies for the leisure group.
• Lead and manage the marketing team, providing mentorship and guidance.
• Conduct market research to identify new opportunities and consumer preferences.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Oversee the creation and delivery of promotional materials and content.
• Manage budget allocations for marketing initiatives and ensure cost-effectiveness.
• Analyze campaign performance metrics to measure success and optimize strategies.
• Coordinate with external agencies and vendors for specialized marketing services.
• Build and maintain relationships with media outlets and industry influencers.
• Ensure brand consistency across all marketing channels and platforms.
• Stay updated with the latest industry trends and incorporate them into strategies.
• Prepare and present regular reports to senior management on marketing effectiveness.

Requirements

• Proven experience in a marketing leadership role within the leisure industry.
• Strong understanding of digital marketing tools and social media platforms.
• Exceptional communication and interpersonal skills for stakeholder engagement.
• Ability to analyze market data and translate it into strategies and actions.
• Experience in managing a team and nurturing professional growth.
• Creativity and innovation in crafting compelling marketing campaigns.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.