Job Description

Key Responsibilities

  • Support the planning and execution of marketing campaigns, product launches, and promotions.
  • Develop content calendars and coordinate social media and digital activities.
  • Monitor campaign performance and prepare monthly marketing reports.
  • Analyse marketing and sales data using Excel and track key KPIs such as CPL, conversion rates, ROI/ROAS, and engagement.
  • Coordinate events, launches, mall activations, sponsorships, and partnerships.
  • Conduct competitor and market analysis and identify marketing opportunities.
  • Coordinate with agencies, suppliers, showrooms, Sales, and CRM teams.
  • Ensure all marketing activities follow XPENG brand and CI standards.
  • Use AI tools effectively for research, analysis, content, and presentations while validating all outputs.

Qualifications & Experience

  • Bachelors Degree in Marketing, Business, Communications, or related field.
  • 3–5 years of marketing experience in brand, digital, communications, or commercial marketing.
  • Strong Excel, PowerPoint, analytical, and reporting skills.
  • Good understanding of digital marketing, social media, campaigns, and marketing KPIs.
  • Creative, proactive, commercially minded, and able to take ownership.
  • UAE market experience is an advantage.
  • Excellent English communication skills; Arabic is an advantage.
  • Automotive or agency experience is not mandatory.

Why Join Us?

  • Work with XPENG, an innovative global EV brand.
  • Join a leading automotive group in the UAE.
  • Gain exposure to digital marketing, analytics, events, and brand strategy.
  • Be part of a fast-growing and innovative automotive environment.


Job Details

Role Level: Associate Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.ali-sons.com Job Function: Marketing
Company Industry/
Sector:
Maritime Transportation

What We Offer


About the Company

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